Dove Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Shampoo sales on Amazon US totaled 369,700 units in July 2026 (▼ 22.2% vs. the prior month), generating an estimated $3,985,377 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.3% of unit volume and 72.9% of revenue, while a typical listing is priced at $12.36. The keyword itself pulled 72,573 Amazon queries over the same period (▼ 17.8% MoM).
Zooming out to the 12-month window ending July 2026, the dove shampoo Top 50 moved 3,802,550 units and $41,664,270 in cumulative sales — an average of 316,879 units and $3,472,022 per month. Monthly throughput topped out at 475,350 units in June 2026 and dipped to 225,500 in May 2026, leaving the latest reading 46.0% higher than August 2025.
Dove Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
369.7K
▼ 22.2% MoM
Monthly Revenue 2026/07
$4M
▼ 19.3% MoM
Top 10 Market Share 2026/07
70.3%
Dove Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove shampoo listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 27.0% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $2,904,300 in July 2026 — 70.3% of unit volume and 72.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Shampoo' on Amazon
July 2026
Is 70.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0DK5RX74D
Dove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
30K
▼ 25.0%vs. prior month
$265.2K
latest month
12-month trend
B0BJNX6R5X
L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
20K
▼ 33.3%vs. prior month
$389.8K
latest month
12-month trend
B01N97PCBH
Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)
20K
▲ 0.0%vs. prior month
$78.4K
latest month
12-month trend
B0DB6CDLSM
Dove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
20K
▼ 60.0%vs. prior month
$199.4K
latest month
12-month trend
B0DK5SQRM8
Dove Intensive Repair Shampoo for Damaged Hair & Breakage 28oz | Helps protect against future hair breakage and regenerate hair strength with Amino Serum & Bio-Protein Care
20K
▼ 33.3%vs. prior month
$176.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dove Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dove shampoo brand in July 2026, moving 220,000 units across 8 ASINs for 84.6% of Top 10 volume. L'Oreal Paris follows with 20,000 units (7.7%), ahead of Garnier on 20,000 units (7.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.96 to $20.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
8 ASINs in Top 10
84.6%
Units
220K
Revenue
$2.4M
Avg. price
$12.94
B00MEDOY2G
$10.97·★4.8·86K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB0DK5RX74D
$8.84·★4.7·7.2K revsDove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
Units sold30KB0DB6CDLSM
$9.97·★4.6·4.5K revsDove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
Units sold20KB0DK5SQRM8
$8.84·★4.8·6.4K revsDove Intensive Repair Shampoo for Damaged Hair & Breakage 28oz | Helps protect against future hair breakage and regenerate hair strength with Amino Serum & Bio-Protein Care
Units sold20KB0DK5VDFGZ
$8.84·★4.4·2.7K revsDove Daily Moisture Conditioner for Dry Hair with Hyaluronic Serum 28oz | Hydrates & Moisturizes, for Soft, Smooth & Manageable Hair, Helps Strengthen Hair with Bio-Protein Care technology
Units sold20KB08BTGSTB1
$15.88·★4.4·12K revsDove Volume & Fullness Dry Shampoo, Volumizing for Flat Hair 5oz 2ct | For all hair types, volumizing weightless formula refreshes and revives hair without water for 2 days of freshness and bounce
Units sold10KB0BVBZPX9B
$30.25·★4.8·5.9K revsDove Body Wash Deep Moisture 30.6 oz Pump 3 Pack, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold10KB0BX6P9CKH
$9.94·★4.4·12K revsDove Volume & Fullness Dry Shampoo, Volumizing for Flat Hair 7.3oz 1ct | For all hair types, volumizing weightless formula refreshes and revives hair without water for 2 days of freshness and bounce
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
7.7%
Units
20K
Revenue
$389.8K
Avg. price
$20.98
B0BJNX6R5X
$20.98·★4.7·6.8K revsL'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
Units sold20K
Garnier
1 ASIN in Top 10
7.7%
Units
20K
Revenue
$78.4K
Avg. price
$3.96
B01N97PCBH
$3.96·★4.6·23.4K revsGarnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)
Units sold20K
Trending Dove Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BX6P9CKH booked 10K units at $9.94, with ▲ 11.1% MoM change. On the growth side, B0D79KLWDD leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0CB6V69TQ close behind at ▲ 166.7% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BX6P9CKH
Dove Volume & Fullness Dry Shampoo, Volumizing for Flat Hair 7.3oz 1ct | For all hair types, volumizing weightless formula refreshes and revives hair without water for 2 days of freshness and bounce
Price
$9.94
Rating
4.4
Reviews
12K
Latest month sales
B0D79KLWDD
DOVE MEN + CARE 2 in 1 Shampoo and Conditioner Fresh & Clean for Clean Hair Shampoo and Conditioner for Stronger, Healthy Hair Everyday 31 oz
Price
$8.69
Rating
4.7
Reviews
14.8K
Latest month sales
B0CB6V69TQ
Dove Derma Scalp Shampoo and Conditioner Set, Dandruff Relief | pH-Balanced Scalp Treatment with 2% Salicylic Acid | Infused with Barrier Repair Scalp Serum with Niacinamide & Glycerin
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
546
Latest month sales
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