Biolage Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biolage sales on Amazon US totaled 441,100 units in July 2026 (▼ 29.6% vs. the prior month), generating an estimated $17,969,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 70.7% of revenue, while a typical listing is priced at $31.23. The keyword itself pulled 21,457 Amazon queries over the same period (▼ 57.2% MoM).
Zooming out to the 12-month window ending July 2026, the biolage Top 50 moved 5,122,600 units and $213,324,104 in cumulative sales — an average of 426,883 units and $17,777,009 per month. Monthly throughput topped out at 627,000 units in June 2026 and dipped to 259,000 in May 2026, leaving the latest reading 7.3% higher than August 2025.
Biolage Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
441.1K
▼ 29.6% MoM
Monthly Revenue 2026/07
$18M
▼ 26.7% MoM
Top 10 Market Share 2026/07
58.9%
Biolage Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biolage listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 20.4% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $12,708,200 in July 2026 — 58.9% of unit volume and 70.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biolage' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09GV3RGW2
Pantene Shampoo & Conditioner Set, Daily Moisture Renewal - Pro-V Nutrients for Dry, Color-Treated, Straight to Curly Hair, 72-Hour Hydration & Softness, 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
20K
▼ 33.3%vs. prior month
$436K
latest month
12-month trend
B00C5AHTVQ
Nexxus Therappe Humectress Shampoo + Conditioner Set 33.8 oz 2 ct | Hydrating for dry hair, 72H moisture system, Controls frizz, Moisturizing for softness & shine
10K
▲ 0.0%vs. prior month
$375K
latest month
12-month trend
B00GJ7XDU2
TRESemmé Rich Moisture Hydrating Conditioner for Dry Hair 29 oz | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Adds shine, with Heat protection system
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
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Best Biolage Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing biolage brand in July 2026, moving 90,000 units across 1 ASIN for 34.6% of Top 10 volume. K18 follows with 50,000 units (19.2%), ahead of NUTRAHARMONY on 40,000 units (15.4%).
With 10 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.19 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
34.6%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
K18
1 ASIN in Top 10
19.2%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.5K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold50K
NUTRAHARMONY
1 ASIN in Top 10
15.4%
Units
40K
Revenue
$1.1M
Avg. price
$25.19
B09RKDGYJD
$25.19·★4.5·19K revsBiotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
Units sold40K
Trending Biolage Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00C5AHTVQ booked 10K units at $49.89, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00C5AHTVQ
Nexxus Therappe Humectress Shampoo + Conditioner Set 33.8 oz 2 ct | Hydrating for dry hair, 72H moisture system, Controls frizz, Moisturizing for softness & shine
Price
$49.89
Rating
4.6
Reviews
22.5K
Latest month sales
B00GJ7XDU2
TRESemmé Rich Moisture Hydrating Conditioner for Dry Hair 29 oz | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Adds shine, with Heat protection system
Price
$7.97
Rating
4.7
Reviews
1.9K
Latest month sales
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Unlock to view ASIN details and product titles
Price
$26.00
Rating
4.7
Reviews
41.1K
Latest month sales
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