As I Am Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
As I Am sales on Amazon US totaled 134,850 units in July 2026 (▼ 5.4% vs. the prior month), generating an estimated $8,457,162 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.5% of unit volume and 97.6% of revenue, while a typical listing is priced at $11.65. The keyword itself pulled 34,709 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the as i am Top 50 moved 1,590,100 units and $104,318,917 in cumulative sales — an average of 132,508 units and $8,693,243 per month. Monthly throughput topped out at 150,650 units in November 2025 and dipped to 83,350 in May 2026, leaving the latest reading 3.0% higher than August 2025.
As I Am Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
134.8K
▼ 5.4% MoM
Monthly Revenue 2026/07
$8.5M
▼ 7.2% MoM
Top 10 Market Share 2026/07
84.5%
As I Am Market Share & Sales Concentration on Amazon US — July 2026
The most-sold as i am listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 66.7% of every unit tracked in this report and 9.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $8,257,830 in July 2026 — 84.5% of unit volume and 97.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'As I Am' on Amazon
July 2026
Is 84.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B0CFYS7M4L
Bask & Lather Scalp Stimulator Hair Growth Oil, Cold Pressed Mint and Rosemary Blend with Grapeseed for Hair Growth, Organic Natural Leave in, All Hair Types, 2 Fl Oz
10K
▲ 0.0%vs. prior month
$190.2K
latest month
12-month trend
B0065R18TY
As I Am Leave-In Conditioner, 237ml/8 fl oz.
4K
▲ 0.0%vs. prior month
$34.9K
latest month
12-month trend
B07XPFTGHR
As I Am JBCO Water 16 oz - Nano Curl Strengthener - Moisturizes and Detangles - Anti-Frizz - Increases Fiber Strength - Enriched with Jamaican Black Castor Oil, Vitamin C, and Vitamin E, Red
3K
▲ 0.0%vs. prior month
$20.9K
latest month
12-month trend
B0DH6CQHKH
As I Am Dry & Itchy Scalp Care Shampoo - 12 oz - Cleanses & Moisturizes - Olive, Tea Tree & Mint
2K
▲ 150.0%vs. prior month
$20K
latest month
12-month trend
B0065QZPI0
As I Am Curl Clarity Shampoo - 8 ounce - with Coconut, Amla & Tangerine - Gently Cleanses Curly Hair - Vegan & Cruelty Free - Sulphate Free - Parabens Free - Phthalate Free
1K
▲ 0.0%vs. prior month
$8.9K
latest month
12-month trend
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Best As I Am Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing as i am brand in July 2026, moving 90,000 units across 1 ASIN for 78.9% of Top 10 volume. As I Am follows with 13,000 units (11.4%), ahead of BASK & LATHER on 10,000 units (8.8%).
With 4 brands splitting the Top 10 and 99.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.78 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
78.9%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
As I Am
7 ASINs in Top 10
11.4%
Units
13K
Revenue
$118.6K
Avg. price
$9.78
B0065R18TY
$8.74·★4.6·8K revsAs I Am Leave-In Conditioner, 237ml/8 fl oz.
Units sold4KB07XPFTGHR
$6.97·★4.5·3K revsAs I Am JBCO Water 16 oz - Nano Curl Strengthener - Moisturizes and Detangles - Anti-Frizz - Increases Fiber Strength - Enriched with Jamaican Black Castor Oil, Vitamin C, and Vitamin E, Red
Units sold3KB0DH6CQHKH
$9.99·★4.6·257 revsAs I Am Dry & Itchy Scalp Care Shampoo - 12 oz - Cleanses & Moisturizes - Olive, Tea Tree & Mint
Units sold2KB0065QZPI0
$8.92·★4.6·2.6K revsAs I Am Curl Clarity Shampoo - 8 ounce - with Coconut, Amla & Tangerine - Gently Cleanses Curly Hair - Vegan & Cruelty Free - Sulphate Free - Parabens Free - Phthalate Free
Units sold1KB00658N04Y
$14.99·★4.6·10.1K revsAs I Am Double Butter Rich Daily Moisturizer, 16 Ounce
Units sold1KB0BDHLTYMS
$8.85·★4.5·1.4K revsAs I Am Hair Spray, Rice Water 16oz - with Forbidden Black Rice, Saw Palmetto, Biotin - Clean, Protein-Free Formula - Odor, Vegan & Cruelty Free - For All Hair Types
Units sold1KB0DVBN5C8G
$9.99·★4.5·415 revsAs I Am Bond Water - 16 oz - with Moringa, Amla, & Ceramides - Hair Repair Treatment For Damaged Hair
Units sold1K
BASK & LATHER
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$190.2K
Avg. price
$15.99
B0CFYS7M4L
$15.99·★4.2·2.1K revsBask & Lather Scalp Stimulator Hair Growth Oil, Cold Pressed Mint and Rosemary Blend with Grapeseed for Hair Growth, Organic Natural Leave in, All Hair Types, 2 Fl Oz
Units sold10K
Trending As I Am Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DH6CQHKH booked 2K units at $9.99, with ▲ 150.0% MoM change. On the growth side, B0CKTYV2PW leads positive momentum with ▲ 1500.0% MoM growth on 800 units, with B007IV5W5C close behind at ▲ 900.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DH6CQHKH
As I Am Dry & Itchy Scalp Care Shampoo - 12 oz - Cleanses & Moisturizes - Olive, Tea Tree & Mint
Price
$9.99
Rating
4.6
Reviews
257
Latest month sales
B0CKTYV2PW
As I Am Rosemary Water 16 oz - Scalp Treatment for Hair Density - with Biotin & Saw Palmetto
Price
$8.92
Rating
4.4
Reviews
1.1K
Latest month sales
B007IV5W5C
As I Am Hydration Elation Intensive Conditioner, 227g/8 oz.
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
3.2K
Latest month sales
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