Hair Color For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Color For Women sales on Amazon US totaled 223,000 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $3,681,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.5% of unit volume and 44.7% of revenue, while a typical listing is priced at $15.95. The keyword itself pulled 52,599 Amazon queries over the same period (▲ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the hair color for women Top 50 moved 2,291,200 units and $35,524,729 in cumulative sales — an average of 190,933 units and $2,960,394 per month. Monthly throughput topped out at 230,000 units in June 2026 and dipped to 117,800 in May 2026, leaving the latest reading 20.0% higher than August 2025.
Hair Color For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223K
▼ 3.0% MoM
Monthly Revenue 2026/07
$3.7M
▲ 2.4% MoM
Top 10 Market Share 2026/07
39.5%
Hair Color For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair color for women listing on Amazon US in July 2026 is ASIN B08N1CWL7S (Brand: Boldify), which sold 10,000 units at $17.59 apiece — equal to 4.5% of every unit tracked in this report.
The Top 10 ASINs account for 88,000 units and $1,645,240 in July 2026 — 39.5% of unit volume and 44.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Color For Women' on Amazon
July 2026
Is 39.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B0DJVBXWSQ
Hair Tinsel Kit for Girls 18 Colors Fairy Glitter Tinsel Hair Extensions | 48 Inch 8600 Strands Holographic Colored Bling Hair Tinsel Heat Resistant Hair Accessories for Women Christmas Party Festival
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0F335M3BR
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▼ 10.0%vs. prior month
$314.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Color For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
POLAR HAIR CARE is the best-performing hair color for women brand in July 2026, moving 18,000 units across 2 ASINs for 20.5% of Top 10 volume. L'Oreal Paris follows with 16,000 units (18.2%), ahead of Boldify on 10,000 units (11.4%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.96 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
POLAR HAIR CARE
2 ASINs in Top 10
20.5%
Units
18K
Revenue
$629.1K
Avg. price
$34.95
B0F335M3BR
$34.95·★4.0·2.6K revsPolar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9KB0F335ZD75
$34.95·★3.5·2.5K revsPolar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9K
L'Oreal Paris
2 ASINs in Top 10
18.2%
Units
16K
Revenue
$198.4K
Avg. price
$12.96
B084W2WS8V
$13.94·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB01648QPDM
$11.97·★4.5·10.5K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
Units sold7K
Boldify
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$170.5K
Avg. price
$17.59
B08N1CWL7S
$17.59·★4.2·43K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10K
Trending Hair Color For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F335ZD75 booked 9K units at $34.95, with ▲ 125.0% MoM change. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
3.5
Reviews
2.5K
Latest month sales
B0CYZ53X42
Sminktec Hair Dye Shampoo 3 in 1 for Gray Hair, Herbal Ingredients Natural Shampoo Hair Dye for Women Men (Black)
Price
$9.99
Rating
4.5
Reviews
3.9K
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Unlock to view ASIN details and product titles
Price
$34.95
Rating
2.9
Reviews
2K
Latest month sales
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