Kerastase Hair Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kerastase Hair Oil sales on Amazon US totaled 366,000 units in July 2026 (▼ 33.2% vs. the prior month), generating an estimated $10,470,170 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 37.1% of revenue, while a typical listing is priced at $32.57. The keyword itself pulled 50,001 Amazon queries over the same period (▼ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the kerastase hair oil Top 50 moved 4,443,850 units and $123,312,529 in cumulative sales — an average of 370,321 units and $10,276,044 per month. Monthly throughput topped out at 548,000 units in June 2026 and dipped to 218,600 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Kerastase Hair Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
366K
▼ 33.2% MoM
Monthly Revenue 2026/07
$10.5M
▼ 32.9% MoM
Top 10 Market Share 2026/07
49.2%
Kerastase Hair Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kerastase hair oil listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 13.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $3,881,800 in July 2026 — 49.2% of unit volume and 37.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kerastase Hair Oil' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B001AO0WCG
Moroccanoil Treatment Hair Oil
10K
▼ 50.0%vs. prior month
$459.1K
latest month
12-month trend
B0048EZNR4
OGX Renewing + Argan Oil of Morocco, Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine, Moisturizing & Strengthening Silky Oil for All Hair Types, Paraben & Sulfate Free, 3.3 fl oz
10K
▼ 66.7%vs. prior month
$78.9K
latest month
12-month trend
B005DYJSCO
OGX Renewing + Argan Oil of Morocco Weightless Healing Dry Oil Spray, Lightweight Hair Oil Mist for Split Ends, Frizzy Hair and Flyaways, Paraben-Free, Sulfated-Surfactants Free, 4 Fl Oz
10K
▲ 0.0%vs. prior month
$78.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kerastase Hair Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing kerastase hair oil brand in July 2026, moving 50,000 units across 1 ASIN for 27.8% of Top 10 volume. Mielle Organics follows with 40,000 units (22.2%), ahead of Olaplex on 20,000 units (11.1%).
With 8 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
27.8%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.2·21.6K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Mielle Organics
1 ASIN in Top 10
22.2%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Olaplex
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20K
Trending Kerastase Hair Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FGXG294L booked 10K units at $9.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FGXG294L
MAREE Hair Oil for Frizzy Hair with Argan Oil, Keratin & Biotin – Hair Serum for Dry and Curly Hair Gloss – Frizz Control Hair Care Products for Women – Aceite Para el Cabello – Keratin Hair Treatment
Price
$9.97
Rating
4.5
Reviews
3K
Latest month sales
B0G3D8F18H
Kerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
Price
$33.00
Rating
4.5
Reviews
2.6K
Latest month sales
B003JKFEL8
Moroccanoil Treatment Hair Oil
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.7
Reviews
91.6K
Latest month sales
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