Olaplex No 3 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olaplex No 3 sales on Amazon US totaled 554,000 units in July 2026 (▼ 36.9% vs. the prior month), generating an estimated $13,630,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 37.0% of revenue, while a typical listing is priced at $28.03. The keyword itself pulled 63,031 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the olaplex no 3 Top 50 moved 6,655,500 units and $168,575,192 in cumulative sales — an average of 554,625 units and $14,047,933 per month. Monthly throughput topped out at 877,600 units in June 2026 and dipped to 314,000 in May 2026, leaving the latest reading 6.0% higher than August 2025.
Olaplex No 3 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
554K
▼ 36.9% MoM
Monthly Revenue 2026/07
$13.6M
▼ 44.0% MoM
Top 10 Market Share 2026/07
50.5%
Olaplex No 3 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olaplex no 3 listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 9.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $5,043,400 in July 2026 — 50.5% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olaplex No 3' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olaplex No 3 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing olaplex no 3 brand in July 2026, moving 50,000 units across 1 ASIN for 17.9% of Top 10 volume. Olaplex follows with 50,000 units (17.9%), ahead of Marc Anthony on 40,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.67 to $32.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
17.9%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.5K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold50K
Olaplex
3 ASINs in Top 10
17.9%
Units
50K
Revenue
$1.6M
Avg. price
$32.33
B07PW4MTHV
$32.00·★4.7·54.4K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20KB07VR1NDSQ
$32.00·★4.7·61.6K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20KB07D37PQGL
$32.99·★4.6·83.6K revsOlaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
Units sold10K
Marc Anthony
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$330K
Avg. price
$7.67
B076FHJ3K5
$7.67·★4.5·71.4K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
Trending Olaplex No 3 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01I2ZQJSG booked 30K units at $6.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Price
$12.84
Rating
4.4
Reviews
3.1K
Latest month sales
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
Unlock to view ASIN details and product titles
Price
$24.86
Rating
4.7
Reviews
34.9K
Latest month sales
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