Igk Good Behavior Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Igk Good Behavior Spray sales on Amazon US totaled 107,750 units in July 2026 (▼ 53.4% vs. the prior month), generating an estimated $2,879,209 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 66.3% of revenue, while a typical listing is priced at $26.52. The keyword itself pulled 30,272 Amazon queries over the same period (▼ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the igk good behavior spray Top 50 moved 1,668,250 units and $41,880,810 in cumulative sales — an average of 139,021 units and $3,490,068 per month. Monthly throughput topped out at 232,700 units in November 2025 and dipped to 68,400 in May 2026, leaving the latest reading 14.3% lower than August 2025.
Igk Good Behavior Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
107.8K
▼ 53.4% MoM
Monthly Revenue 2026/07
$2.9M
▼ 55.1% MoM
Top 10 Market Share 2026/07
66.8%
Igk Good Behavior Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold igk good behavior spray listing on Amazon US in July 2026 is ASIN B073CWSQ51 (Brand: COLOR WOW), which sold 30,000 units at $30.00 apiece — equal to 27.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 72,000 units and $1,908,750 in July 2026 — 66.8% of unit volume and 66.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Igk Good Behavior Spray' on Amazon
July 2026
Is 66.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0DT7QJSJR
Marc Anthony Grow Long Ultimate Blowout, Anti-Frizz Heat Protection Spray | Ultimate Blowout & Frizz Control - Humidity & Heat Protectant Spray for Smooth, Shiny, Soft Hair - Featherlight Finish 6.7 oz
10K
▲ 0.0%vs. prior month
$102K
latest month
12-month trend
B005BEF5EQ
Kenra Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles, Smooths, and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair
7K
▼ 65.0%vs. prior month
$294K
latest month
12-month trend
B075NSN21H
Moroccanoil Perfect Defense Heat Protectant
4K
▼ 33.3%vs. prior month
$60K
latest month
12-month trend
B0895K6LG7
IGK Good Behavior Spirulina Protein Smoothing Spray, Heat Protectant, 5.6Oz | Keratin-Like Treatment, Frizz Control, Sleek Shiny Hair Blowout, Lightweight, 450°F Protection, Vegan + Color-Safe
4K
▼ 50.0%vs. prior month
$129.6K
latest month
12-month trend
B0BG9GQYKX
L'ANGE HAIR Glass Hair Heat Protectant Spray | Anti-Frizz Blow Dry Mist | Long Lasting Hold & Shine | Humidity Protection | Thermal Heat Protection Spray | Lightweight Blow Out Primer, 5 fl oz Bottle
4K
▼ 60.0%vs. prior month
$115.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Igk Good Behavior Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing igk good behavior spray brand in July 2026, moving 30,000 units across 1 ASIN for 41.7% of Top 10 volume. Marc Anthony follows with 10,000 units (13.9%), ahead of Kenra on 7,000 units (9.7%).
With 8 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $42.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
1 ASIN in Top 10
41.7%
Units
30K
Revenue
$888K
Avg. price
$30.00
B073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Marc Anthony
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$102K
Avg. price
$9.97
B0DT7QJSJR
$9.97·★4.5·6K revsMarc Anthony Grow Long Ultimate Blowout, Anti-Frizz Heat Protection Spray | Ultimate Blowout & Frizz Control - Humidity & Heat Protectant Spray for Smooth, Shiny, Soft Hair - Featherlight Finish 6.7 oz
Units sold10K
Kenra
1 ASIN in Top 10
9.7%
Units
7K
Revenue
$294K
Avg. price
$42.00
B005BEF5EQ
$42.00·★4.7·23.4K revsKenra Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles, Smooths, and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair
Units sold7K
Trending Igk Good Behavior Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F4RLGVVC booked 4K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0FMGNYX85 leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F4RLGVVC
Kitsch Sea Salt Spray for Men and Women - With Rosemary & Biotin - 177 mL | Hair Spray with Magnesium – Hair Texturizer for Natural Curls and Beach Waves – Hair Styling Products, Beach Essentials
Price
$14.99
Rating
4.0
Reviews
907
Latest month sales
B0G72HCN7H
Kitsch Frizz Shield Hair Spray - Frizz Control Hairspray - 6.3 oz | Frizz Control Hair Spray Women for Smooth, Glass-Like Finish | Lightweight Heat Protectant, Anti Humidity Spray for Hair
Price
$17.58
Rating
4.2
Reviews
69
Latest month sales
B0FMGNYX85
IGK Never Miss Root and Scalp Touch-Up Spray for Gray Coverage – Dark Brown Hair Color, Sweat-Resistant, Waterproof, Natural-Looking Root Concealer, 2.0 oz
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.0
Reviews
152
Latest month sales
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