Based Texture Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Based Texture Powder sales on Amazon US totaled 238,300 units in July 2026 (▼ 13.6% vs. the prior month), generating an estimated $3,662,273 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.9% of unit volume and 59.4% of revenue, while a typical listing is priced at $16.75. The keyword itself pulled 76,015 Amazon queries over the same period (▲ 26.1% MoM).
Zooming out to the 12-month window ending July 2026, the based texture powder Top 50 moved 3,472,100 units and $53,558,423 in cumulative sales — an average of 289,342 units and $4,463,202 per month. Monthly throughput topped out at 426,000 units in December 2025 and dipped to 173,500 in May 2026, leaving the latest reading 19.7% lower than August 2025.
Based Texture Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
238.3K
▼ 13.6% MoM
Monthly Revenue 2026/07
$3.7M
▼ 15.1% MoM
Top 10 Market Share 2026/07
62.9%
Based Texture Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold based texture powder listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 16.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,174,600 in July 2026 — 62.9% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Based Texture Powder' on Amazon
July 2026
Is 62.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0BLZTKZTF
L3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B0CXLYHYHN
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
20K
▼ 50.0%vs. prior month
$354.6K
latest month
12-month trend
B0BSVQ71QQ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
10K
▲ 0.0%vs. prior month
$172.3K
latest month
12-month trend
B0DCWLLKRS
BASED Sea Salt Spray, Natural Finish Sea Salt Spray for Hair, Volume & Texture, Infused with Kelp & Vitamin B5, Light & Non-Greasy, Paraben Free, No Drying Alcohols, 8.5 oz (Pack of 1)
10K
▲ 0.0%vs. prior month
$202.3K
latest month
12-month trend
B0DHYJQXQ9
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
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Best Based Texture Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing based texture powder brand in July 2026, moving 70,000 units across 3 ASINs for 46.7% of Top 10 volume. BASED BODYWORKS follows with 40,000 units (26.7%), ahead of SexyHair on 10,000 units (6.7%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.35 to $18.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
3 ASINs in Top 10
46.7%
Units
70K
Revenue
$760.1K
Avg. price
$12.35
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40KB0BLZTKZTF
$9.99·★4.3·3.4K revsL3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
Units sold20KB0BSVQ71QQ
$17.40·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
Units sold10K
BASED BODYWORKS
3 ASINs in Top 10
26.7%
Units
40K
Revenue
$749.1K
Avg. price
$18.32
B0CXLYHYHN
$17.73·★4.5·5.8K revsBASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
Units sold20KB0DCWLLKRS
$18.00·★4.4·2K revsBASED Sea Salt Spray, Natural Finish Sea Salt Spray for Hair, Volume & Texture, Infused with Kelp & Vitamin B5, Light & Non-Greasy, Paraben Free, No Drying Alcohols, 8.5 oz (Pack of 1)
Units sold10KB0DHYJQXQ9
$19.22·★4.2·1.3K revsBASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
Units sold10K
SexyHair
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$219.5K
Avg. price
$18.66
B00390DN34
$18.66·★4.4·19.2K revsSexyHair Big Powder Play Hair Volumizing & Texturizing Powder | Colorless on Hair | Fragrance Free | Texture Powder For Men & Women | Root Lifter for All Hair Type
Units sold10K
Trending Based Texture Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DHQXZ61N booked 10K units at $14.05, with ▲ 25.0% MoM change. On the growth side, B0GF4QKYRV leads positive momentum with ▲ 122.2% MoM growth on 2K units, with B0D4NGDCT8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHQXZ61N
BlackMask Texture Powder for Men, Easy to Apply - Instantly Adds Texture & Volume, All-Natural Ingredients, Strong Hold, Hair Powder for Men (Pack of 1)
Price
$14.05
Rating
4.4
Reviews
4K
Latest month sales
B0GF4QKYRV
BASED Curl Gel - Maximum Hold & Definition Without Flakes - Scrunches Out Soft with Irish Sea Moss & Flaxseed - Science-Backed Formula, Paraben Free for All Curl Types (6.8 fl oz, Pack of 1)
Price
$20.00
Rating
4.3
Reviews
156
Latest month sales
B0D4NGDCT8
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 2)
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.5
Reviews
5.8K
Latest month sales
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