Hyaluronic Acid Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

The Ordinary is the best-performing hyaluronic acid serum brand in July 2026, moving 130,000 units across 4 ASINs for 50.0% of Top 10 volume. ANUA follows with 70,000 units (26.9%), ahead of Good Molecules on 30,000 units (11.5%).

With 6 brands splitting the Top 10 and 88.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $22.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BLHW7JZM booked 10K units at $19.90, with ▲ 0.0% MoM change. On the growth side, B07P8ZN5JS leads positive momentum with ▲ 11.1% MoM growth on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.