Anua Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anua sales on Amazon US totaled 812,900 units in July 2026 (▼ 37.8% vs. the prior month), generating an estimated $15,970,175 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.3% of unit volume and 69.6% of revenue, while a typical listing is priced at $18.01. The keyword itself pulled 557,605 Amazon queries over the same period (▼ 37.8% MoM).
Zooming out to the 12-month window ending July 2026, the anua Top 50 moved 8,602,950 units and $165,978,302 in cumulative sales — an average of 716,913 units and $13,831,525 per month. Monthly throughput topped out at 1,306,000 units in June 2026 and dipped to 446,200 in August 2025, leaving the latest reading 82.2% higher than August 2025.
Anua Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
812.9K
▼ 37.8% MoM
Monthly Revenue 2026/07
$16M
▼ 37.2% MoM
Top 10 Market Share 2026/07
71.3%
Anua Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anua listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 12.3% of every unit tracked in this report.
The Top 10 ASINs account for 580,000 units and $11,108,800 in July 2026 — 71.3% of unit volume and 69.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anua' on Amazon
July 2026
Top 5 Volume Share breakdown
B07PBXXNCY
CLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DG1DQ2S7
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream - 1.69 Fl Oz (Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0BN2PX8V3
ANUA Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
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Best Anua Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing anua brand in July 2026, moving 300,000 units across 6 ASINs for 51.7% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (17.2%), ahead of celimax on 100,000 units (17.2%).
With 5 brands splitting the Top 10 and 86.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.31 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
6 ASINs in Top 10
51.7%
Units
300K
Revenue
$5.7M
Avg. price
$17.31
B0DG1DQ2S7
$18.70·★4.5·6K revsANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0BVV8BNYJ
$13.00·★4.6·20.7K revsANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$15.30·★4.4·28.5K revsANUA Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz
Units sold50KB0FVT77ZLL
$17.85·★4.5·5.6K revsAnua PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$20.40·★4.6·4.7K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40KB0CLLV2T1P
$18.60·★4.5·16.7K revsAnua Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30K
CLEAN SKIN CLUB
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsCLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
celimax
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$1.8M
Avg. price
$17.59
B0DK4Y2YP3
$17.59·★4.4·22.5K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Anua Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BFQ9RD5B booked 30K units at $17.99, with ▼ 50.0% MoM change. On the growth side, B0FCDSZ3JH leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BFQ9RD5B
d'alba Piedmont Italian White Truffle First Spray Serum (3.38 fl oz) | Vegan Skin Care, Hydrating Face Moisturizer, Cakey Makeup Fix, Glow Serum for Radiant Skin, Non Comedogenic, Korean skincare
Price
$17.99
Rating
4.5
Reviews
33.9K
Latest month sales
B0FCDSZ3JH
ANUA Invisible Matte Finish Sunscreen, 1.69 fl.oz | Broad Spectrum SPF 50, Clear Gel, Non Comedogenic UV Filters, All Skin Types, Lightweight Poreless Primer, Kpop Demon Hunters
Price
$18.70
Rating
4.4
Reviews
117
Latest month sales
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