Naturium Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Naturium sales on Amazon US totaled 900,000 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $14,974,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 61.4% of revenue, while a typical listing is priced at $17.51. The keyword itself pulled 131,820 Amazon queries over the same period (▼ 42.1% MoM).
Zooming out to the 12-month window ending July 2026, the naturium Top 50 moved 8,862,600 units and $152,224,690 in cumulative sales — an average of 738,550 units and $12,685,391 per month. Monthly throughput topped out at 1,026,000 units in June 2026 and dipped to 595,900 in August 2025, leaving the latest reading 51.0% higher than August 2025.
Naturium Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
900K
▼ 12.3% MoM
Monthly Revenue 2026/07
$15M
▼ 15.6% MoM
Top 10 Market Share 2026/07
62.2%
Naturium Market Share & Sales Concentration on Amazon US — July 2026
The most-sold naturium listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 11.1% of every unit tracked in this report.
The Top 10 ASINs account for 560,000 units and $9,197,100 in July 2026 — 62.2% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Naturium' on Amazon
July 2026
Is 62.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CDN39DP
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B07BRDVQ4B
AmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
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Best Naturium Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing naturium brand in July 2026, moving 100,000 units across 1 ASIN for 17.9% of Top 10 volume. medicube follows with 100,000 units (17.9%), ahead of BIODANCE on 100,000 units (17.9%).
Volume is spread across 8 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.93 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.2K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
medicube
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1.8M
Avg. price
$18.90
B09V7Z4TJG
$18.90·★4.6·30.2K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
BIODANCE
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.6K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
Trending Naturium Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BQCPJ95D leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0B1PDDLGZ close behind at ▲ 33.3% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQCPJ95D
Naturium KP Body Scrub & Mask, AHA, BHA, PHA Exfoliants, 8 fl oz | Dead Skin Removal with Jojoba Esters, Glycolic & Salicylic Acid, for Smooth Texture & Clean Pores, Fragrance Free
Price
$13.29
Rating
4.6
Reviews
1.3K
Latest month sales
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
Price
$15.18
Rating
4.6
Reviews
7.5K
Latest month sales
B0C66FPV5G
Naturium The Smoother Glycolic Acid Body Lotion, Resurfacing & Exfoliating Treatment, with 10% Glycolic Acid, 8 oz
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.6
Reviews
844
Latest month sales
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