Makeup Remover Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Remover sales on Amazon US totaled 1,150,000 units in July 2026 (▼ 23.1% vs. the prior month), generating an estimated $12,549,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 55.6% of revenue, while a typical listing is priced at $11.70. The keyword itself pulled 172,185 Amazon queries over the same period (▲ 14.6% MoM).
Zooming out to the 12-month window ending July 2026, the makeup remover Top 50 moved 15,032,100 units and $165,046,411 in cumulative sales — an average of 1,252,675 units and $13,753,868 per month. Monthly throughput topped out at 1,495,000 units in June 2026 and dipped to 880,000 in May 2026, leaving the latest reading 4.7% lower than August 2025.
Makeup Remover Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 23.1% MoM
Monthly Revenue 2026/07
$12.5M
▼ 25.5% MoM
Top 10 Market Share 2026/07
55.7%
Makeup Remover Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup remover listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 640,000 units and $6,982,600 in July 2026 — 55.7% of unit volume and 55.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Remover' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09542G9ZN
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
100K
▲ 0.0%vs. prior month
$304K
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
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Best Makeup Remover Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing makeup remover brand in July 2026, moving 180,000 units across 3 ASINs for 28.1% of Top 10 volume. Amazon Basics follows with 140,000 units (21.9%), ahead of CLEAN SKIN CLUB on 100,000 units (15.6%).
With 7 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.29 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
3 ASINs in Top 10
28.1%
Units
180K
Revenue
$1.7M
Avg. price
$9.80
B00U2VQZDS
$9.97·★4.8·121.1K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct
Units sold100KB07GKVBQDG
$7.47·★4.8·74.4K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50KB07XC569XF
$11.97·★4.8·18.2K revsNeutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Units sold30K
Amazon Basics
2 ASINs in Top 10
21.9%
Units
140K
Revenue
$542K
Avg. price
$4.29
B09542G9ZN
$3.21·★4.7·53.2K revsAmazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
Units sold100KB09497R2CN
$5.38·★4.7·17.3K revsAmazon Basics Cotton Balls for Skincare, Makeup Removal, Cotton, Hypoallergenic, 200 Count (Previously Solimo)
Units sold40K
CLEAN SKIN CLUB
1 ASIN in Top 10
15.6%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
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