Cerave Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Face Wash sales on Amazon US totaled 1,463,000 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $21,374,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.2% of unit volume and 48.1% of revenue, while a typical listing is priced at $13.36. The keyword itself pulled 506,541 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the cerave face wash Top 50 moved 18,462,300 units and $263,079,830 in cumulative sales — an average of 1,538,525 units and $21,923,319 per month. Monthly throughput topped out at 1,911,000 units in June 2026 and dipped to 884,000 in May 2026, leaving the latest reading 5.1% lower than August 2025.
Cerave Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 23.4% MoM
Monthly Revenue 2026/07
$21.4M
▼ 22.2% MoM
Top 10 Market Share 2026/07
47.2%
Cerave Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave face wash listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.12 apiece — equal to 6.8% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 690,000 units and $10,273,900 in July 2026 — 47.2% of unit volume and 48.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Face Wash' on Amazon
July 2026
Is 47.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Skin Care with Hyaluronic Acid & Niacinamide, Face Moisturizer For Men & Women, Skin Barrier Repair, Daily Oil-Free Lotion
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B00QY1XZ4W
Vanicream Gentle Facial Cleaner with Pump Dispenser, 8 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt & Excess Oils, Non-Comedogenic, pH-Balanced Face Wash
80K
▼ 11.1%vs. prior month
$797.6K
latest month
12-month trend
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Hyaluronic Acid For Instant Hydration, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
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Best Cerave Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave face wash brand in July 2026, moving 390,000 units across 6 ASINs for 56.5% of Top 10 volume. PanOxyl follows with 100,000 units (14.5%), ahead of Vanicream on 80,000 units (11.6%).
With 5 brands splitting the Top 10 and 82.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $16.08, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
6 ASINs in Top 10
56.5%
Units
390K
Revenue
$6.4M
Avg. price
$16.08
B00365DABC
$14.97·★4.7·62.9K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Skin Care with Hyaluronic Acid & Niacinamide, Face Moisturizer For Men & Women, Skin Barrier Repair, Daily Oil-Free Lotion
Units sold90KB00TTD9BRC
$15.97·★4.7·147.7K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Hyaluronic Acid For Instant Hydration, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB00SNPCSUY
$15.44·★4.6·56.9K revsCeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Units sold60KB01MSSDEPK
$15.97·★4.7·109.1K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB07RK4HST7
$18.14·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB01N1LL62W
$15.97·★4.8·76.1K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50K
PanOxyl
1 ASIN in Top 10
14.5%
Units
100K
Revenue
$1.1M
Avg. price
$10.12
B081KL2QYJ
$10.12·★4.6·82.7K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100K
Vanicream
1 ASIN in Top 10
11.6%
Units
80K
Revenue
$797.6K
Avg. price
$9.97
B00QY1XZ4W
$9.97·★4.7·35K revsVanicream Gentle Facial Cleaner with Pump Dispenser, 8 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt & Excess Oils, Non-Comedogenic, pH-Balanced Face Wash
Units sold80K
Trending Cerave Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01MSSDEPK booked 60K units at $15.97, with ▲ 0.0% MoM change. On the growth side, B0C7JJG6BB leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Price
$15.97
Rating
4.7
Reviews
109.1K
Latest month sales
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Price
$15.97
Rating
4.8
Reviews
76.1K
Latest month sales
B0C7JJG6BB
CeraVe Acne Control Cleanser, Face Wash with 2% Salicylic Acid, 16 oz | Skin Care with Niacinamide, Acne Face Wash, Acne Treatment For Face, Ceramides, Fragrance Free, Gentle, Oil Absorbing Clay
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
23.2K
Latest month sales
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