Green Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Green Hair Dye sales on Amazon US totaled 39,700 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $533,341 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.5% of unit volume and 68.6% of revenue, while a typical listing is priced at $14.40. The keyword itself pulled 18,473 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the green hair dye Top 50 moved 377,250 units and $4,962,231 in cumulative sales — an average of 31,438 units and $413,519 per month. Monthly throughput topped out at 56,400 units in October 2025 and dipped to 20,800 in May 2026, leaving the latest reading 70.8% higher than August 2025.
Green Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
39.7K
▼ 3.4% MoM
Monthly Revenue 2026/07
$533.3K
▼ 4.2% MoM
Top 10 Market Share 2026/07
70.5%
Green Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold green hair dye listing on Amazon US in July 2026 is ASIN B0BMF1G6LB (Brand: Xarchy), which sold 8,000 units at $9.99 apiece — equal to 20.2% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $366,130 in July 2026 — 70.5% of unit volume and 68.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Green Hair Dye' on Amazon
July 2026
Is 70.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BMF1G6LB
Xarchy 19Pcs Professional Hair Bleach Kit, Hair Coloring Products | for Hair Highlightin and Hair Dyeing at Home with Hair Dye Brush, Hair Color Bowl, Hairclips, Gloves, Storage Bag
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B09HW2GN1C
ARCTIC FOX Semi-Permanent Hair Dye Purple AF - Vegan Ammonia-Free - 4 fl oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula
5K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B07BVWFCMG
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 30 Darkest Brown (Sweet Cola), 2 Count
4K
▼ 20.0%vs. prior month
$72.2K
latest month
12-month trend
B0BJDJ17VB
cosmpro Black Hair Dye Shampoo Color Shampoo for Gray Coverage | Instant Hair Color For Women Men Easy to Use
3K
▲ 0.0%vs. prior month
$62.2K
latest month
12-month trend
B000WSF41A
Punky Colour Flamingo Pink Semi Permanent Hair Color – Vibrant Pink Hair Dye, Vegan & Cruelty-Free Conditioning Formula, Lasts Up to 35 Washes, 3.5 fl oz
2K
▲ 100.0%vs. prior month
$17.9K
latest month
12-month trend
B08Y8KTG2X
4 Colors Temporary Hair Color for Kids,Gifts for Teens,Girls,Boys,Gifts for Kids,Temporary Hair Dye,Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color,Instant Color Wax Halloween Party
2K
▼ 33.3%vs. prior month
$33.2K
latest month
12-month trend
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Best Green Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Xarchy is the best-performing green hair dye brand in July 2026, moving 8,000 units across 1 ASIN for 28.6% of Top 10 volume. ARCTIC FOX follows with 5,000 units (17.9%), ahead of Garnier on 4,000 units (14.3%).
With 9 brands splitting the Top 10 and 60.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Xarchy
1 ASIN in Top 10
28.6%
Units
8K
Revenue
$79.9K
Avg. price
$9.99
B0BMF1G6LB
$9.99·★4.8·3.5K revsXarchy 19Pcs Professional Hair Bleach Kit, Hair Coloring Products | for Hair Highlightin and Hair Dyeing at Home with Hair Dye Brush, Hair Color Bowl, Hairclips, Gloves, Storage Bag
Units sold8K
ARCTIC FOX
1 ASIN in Top 10
17.9%
Units
5K
Revenue
$59.9K
Avg. price
$11.98
B09HW2GN1C
$11.98·★4.6·6.2K revsARCTIC FOX Semi-Permanent Hair Dye Purple AF - Vegan Ammonia-Free - 4 fl oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula
Units sold5K
Garnier
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$72.2K
Avg. price
$17.94
B07BVWFCMG
$17.94·★4.5·4.1K revsGarnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 30 Darkest Brown (Sweet Cola), 2 Count
Units sold4K
Trending Green Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0031QDHIW leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0B7KJZSFY close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0031QDHIW
Punky Temporary Hair Color Spray – Jaguar Green, Instant Vivid Temporary Hair Dye for Women, Wash Out, Hair-Color Spray, 3.5 oz, 1 Pack
Price
$9.29
Rating
4.5
Reviews
1.2K
Latest month sales
B0B7KJZSFY
ARCTIC FOX Semi-Permanent Hair Dye Poseidon - Vegan, Ammonia-Free - 8 Fl Oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula
Price
$18.49
Rating
4.4
Reviews
450
Latest month sales
B000WSF41A
Punky Colour Flamingo Pink Semi Permanent Hair Color – Vibrant Pink Hair Dye, Vegan & Cruelty-Free Conditioning Formula, Lasts Up to 35 Washes, 3.5 fl oz
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
3.2K
Latest month sales
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