Blonde Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blonde Hair Dye sales on Amazon US totaled 162,600 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $2,291,818 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 52.4% of revenue, while a typical listing is priced at $13.24. The keyword itself pulled 35,314 Amazon queries over the same period (▼ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the blonde hair dye Top 50 moved 1,679,200 units and $23,324,421 in cumulative sales — an average of 139,933 units and $1,943,702 per month. Monthly throughput topped out at 179,000 units in June 2026 and dipped to 99,900 in May 2026, leaving the latest reading 16.0% higher than August 2025.
Blonde Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
162.6K
▼ 9.2% MoM
Monthly Revenue 2026/07
$2.3M
▼ 10.5% MoM
Top 10 Market Share 2026/07
54.1%
Blonde Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blonde hair dye listing on Amazon US in July 2026 is ASIN B00IDCV49I (Brand: Just for Men), which sold 10,000 units at $11.97 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 88,000 units and $1,200,240 in July 2026 — 54.1% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blonde Hair Dye' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B07P7L1HFN
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$97.1K
latest month
12-month trend
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B0CFG7FKWN
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, White
10K
▼ 50.0%vs. prior month
$231.8K
latest month
12-month trend
B01N6NTZLK
Sun Bum Hair Lightener Spray for Blonde to Medium Brown Tone - 4 oz | UV Protecting, Enriched with Pineapple and Meyer Lemon, Vegan
10K
▼ 50.0%vs. prior month
$169.9K
latest month
12-month trend
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Best Blonde Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLORCHARM is the best-performing blonde hair dye brand in July 2026, moving 18,000 units across 2 ASINs for 20.5% of Top 10 volume. Just for Men follows with 10,000 units (11.4%), ahead of L'Oreal Paris on 10,000 units (11.4%).
Volume is spread across 9 brands, with the top three holding 43.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.82 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLORCHARM
2 ASINs in Top 10
20.5%
Units
18K
Revenue
$154.1K
Avg. price
$8.82
B07M8Q6237
$7.99·★4.6·9.3K revsCOLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units sold10KB0B3KV8N9C
$9.65·★4.7·5.8K revsCOLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
Units sold8K
Just for Men
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$118.6K
Avg. price
$11.97
B00IDCV49I
$11.97·★4.6·9.7K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$97.1K
Avg. price
$9.97
B07P7L1HFN
$9.97·★4.5·29.2K revsL’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Units sold10K
Trending Blonde Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B00C0YZBJE close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.9
Reviews
2K
Latest month sales
B00C0YZBJE
Salerm Color Reverse
Price
$20.29
Rating
4.3
Reviews
4.9K
Latest month sales
B09HWP2G29
SoftSheen-Carson Interbeauty Dark and Lovely® Uplift Bleaching Kit with Powder, Developer, and Toner for Blonde Hair
Unlock to view ASIN details and product titles
Price
$6.00
Rating
4.3
Reviews
2.3K
Latest month sales
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