Root Touch Up Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Root Touch Up sales on Amazon US totaled 166,700 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $2,458,999 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.8% of unit volume and 47.2% of revenue, while a typical listing is priced at $14.18. The keyword itself pulled 28,930 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the root touch up Top 50 moved 2,030,000 units and $28,532,675 in cumulative sales — an average of 169,167 units and $2,377,723 per month. Monthly throughput topped out at 193,700 units in June 2026 and dipped to 100,600 in May 2026, leaving the latest reading 1.1% higher than August 2025.
Root Touch Up Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.7K
▼ 13.9% MoM
Monthly Revenue 2026/07
$2.5M
▼ 13.3% MoM
Top 10 Market Share 2026/07
46.8%
Root Touch Up Market Share & Sales Concentration on Amazon US — July 2026
The most-sold root touch up listing on Amazon US in July 2026 is ASIN B08N1CWL7S (Brand: Boldify), which sold 10,000 units at $14.99 apiece — equal to 6.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $1,159,820 in July 2026 — 46.8% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Root Touch Up' on Amazon
July 2026
Is 46.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0013TZ016
Toppik Hair Building Fibers, Fill In Fine or Thinning Hair Instantly Thicker, Fuller Looking Hair 9 Shades,4 size options
8K
▼ 11.1%vs. prior month
$199.6K
latest month
12-month trend
B01648QPDM
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
7K
▼ 22.2%vs. prior month
$83.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Root Touch Up Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing root touch up brand in July 2026, moving 23,000 units across 3 ASINs for 29.5% of Top 10 volume. Boldify follows with 17,000 units (21.8%), ahead of Clairol on 9,000 units (11.5%).
With 7 brands splitting the Top 10 and 62.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.96 to $15.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
29.5%
Units
23K
Revenue
$282K
Avg. price
$12.55
B084W2WS8V
$13.72·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB01648QPDM
$11.97·★4.5·10.5K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
Units sold7KB01648QP3W
$11.97·★4.4·21.2K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
Units sold7K
Boldify
2 ASINs in Top 10
21.8%
Units
17K
Revenue
$296.1K
Avg. price
$15.12
B08N1CWL7S
$14.99·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10KB08N1BLW1C
$15.25·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Light Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold7K
Clairol
1 ASIN in Top 10
11.5%
Units
9K
Revenue
$71.6K
Avg. price
$7.96
B07FL94PMM
$7.96·★4.5·6.2K revsClairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
Units sold9K
Trending Root Touch Up Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079669VHB booked 6K units at $8.97, with ▲ 0.0% MoM change. On the growth side, B00120S8H4 leads positive momentum with ▲ 122.2% MoM growth on 2K units, with B0BNLYJB2Z close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079669VHB
Gray Away Root Touch-Up Quick Stick, Black/Dark Brown, 0.1 oz | Root touch-up stick for gray coverage, targets roots, temples and hairline, lasts 24 hours, ammonia and peroxide-free
Price
$8.97
Rating
4.2
Reviews
4.7K
Latest month sales
B00120S8H4
RED by KISS Quick Cover Root Touch Up Rescue (Dark Brown), Mascara Natural Water-Resistant Temporary Gray Concealer Cover Up Brush for Hair Mustache & Beard, Formulated with Jojoba Oil
Price
$7.49
Rating
4.3
Reviews
1.7K
Latest month sales
B0BNLYJB2Z
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Spray, Medium Brown | Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Spray, Medium Brown
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.4
Reviews
637
Latest month sales
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