Froya Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Froya sales on Amazon US totaled 255,900 units in July 2026 (▼ 42.2% vs. the prior month), generating an estimated $6,606,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.6% of unit volume and 60.0% of revenue, while a typical listing is priced at $33.68. The keyword itself pulled 20,751 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the froya Top 50 moved 2,985,450 units and $73,496,028 in cumulative sales — an average of 248,788 units and $6,124,669 per month. Monthly throughput topped out at 443,000 units in June 2026 and dipped to 162,900 in August 2025, leaving the latest reading 57.1% higher than August 2025.
Froya Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
255.9K
▼ 42.2% MoM
Monthly Revenue 2026/07
$6.6M
▼ 40.2% MoM
Top 10 Market Share 2026/07
69.6%
Froya Market Share & Sales Concentration on Amazon US — July 2026
The most-sold froya listing on Amazon US in July 2026 is ASIN B0BBSP2JNQ (Brand: SimplyVital), which sold 50,000 units at $19.98 apiece — equal to 19.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 178,000 units and $3,964,370 in July 2026 — 69.6% of unit volume and 60.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Froya' on Amazon
July 2026
Is 69.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0FPQ3Z16S
medicube Jelly Cream with Hyaluronic Acid for Long-lasting Hydration | Daily Moisturizer with Hyaluronic Acid, Ceramides, Multi Peptides - Supports Skin's Barrier, All Skin Types, 1.69 fl.oz
30K
▼ 40.0%vs. prior month
$414.9K
latest month
12-month trend
B09SZ5JX2Y
d'alba Piedmont White Truffle Double Serum All-in-one Multi Balm (0.35 oz) | Stick Balm, Under Eye Makeup Prep, Wrinkle Care, Vegan Skincare with Vitamin C and Vegan Collagen, Eye Treatment
20K
▼ 50.0%vs. prior month
$345.2K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
B0CCJ3SRB9
COSRX 6X Peptide Collagen Skin Booster Toner Serum for Dull Skin, 5.07 oz | Preps Skin with Copper Peptides, GHK-Cu for Uneven Skin Texture, Skin Renewal Boosting Facial Essence, Korean Skin Care
10K
▼ 66.7%vs. prior month
$195.3K
latest month
12-month trend
B0FTQLDQ8L
JIYU NAD+ Hydrating Face Moisturizer – Korean Anti-Aging Cream for Radiant, Firm & Smooth Skin – Deeply Hydrating & Brightening Daily Moisturizer Cream for Face and Body, All Skin Types – 50 ml
10K
▲ 0.0%vs. prior month
$597.3K
latest month
12-month trend
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Best Froya Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SimplyVital is the best-performing froya brand in July 2026, moving 50,000 units across 1 ASIN for 28.1% of Top 10 volume. medicube follows with 30,000 units (16.9%), ahead of d'alba Piedmont on 20,000 units (11.2%).
Volume is spread across 10 brands, with the top three holding 56.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.90 to $19.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SimplyVital
1 ASIN in Top 10
28.1%
Units
50K
Revenue
$1.1M
Avg. price
$19.98
B0BBSP2JNQ
$19.98·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
medicube
1 ASIN in Top 10
16.9%
Units
30K
Revenue
$414.9K
Avg. price
$9.90
B0FPQ3Z16S
$9.90·★4.5·2.9K revsmedicube Jelly Cream with Hyaluronic Acid for Long-lasting Hydration | Daily Moisturizer with Hyaluronic Acid, Ceramides, Multi Peptides - Supports Skin's Barrier, All Skin Types, 1.69 fl.oz
Units sold30K
d'alba Piedmont
1 ASIN in Top 10
11.2%
Units
20K
Revenue
$345.2K
Avg. price
$14.16
B09SZ5JX2Y
$14.16·★4.5·8.6K revsd'alba Piedmont White Truffle Double Serum All-in-one Multi Balm (0.35 oz) | Stick Balm, Under Eye Makeup Prep, Wrinkle Care, Vegan Skincare with Vitamin C and Vegan Collagen, Eye Treatment
Units sold20K
Trending Froya Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F3TZF2ZH leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GFHZTHP3 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3TZF2ZH
VIORY Tallow and Honey Balm for Face, Beef Tallow for Skin, Moisturizer | With 100% Organic Grass-Fed Beef Tallow & Raw Wild Honey, Natural Formula For Dry & Sensitive Skin (Unscented)
Price
$19.95
Rating
4.4
Reviews
335
Latest month sales
B0GFHZTHP3
Frøya Organics The Complete System for Mature Women’s Skin Set (4 count) | 4 Step Regimen with Face Scrub, Day and Night Balm & Eye Balm, With Arctic Ingredients Rosehip, Calendula & Sea Buckthorn
Price
$153.84
Rating
3.7
Reviews
199
Latest month sales
B0GTTGV6XJ
SUNGBOON EDITOR Pink PDRN & Volufiline Multi Balm, All-in-One Balm, 0.35 Oz | Pink PDRN, 5% Volufiline, niacinamide and shea butter add targeted volume, dewy radiance and non-sticky moisture
Unlock to view ASIN details and product titles
Price
$24.00
Rating
3.7
Reviews
71
Latest month sales
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