Shiseido Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shiseido sales on Amazon US totaled 436,150 units in July 2026 (▼ 39.8% vs. the prior month), generating an estimated $9,224,921 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.5% of unit volume and 83.1% of revenue, while a typical listing is priced at $46.09. The keyword itself pulled 23,028 Amazon queries over the same period (▼ 35.1% MoM).
Zooming out to the 12-month window ending July 2026, the shiseido Top 50 moved 4,769,150 units and $103,108,480 in cumulative sales — an average of 397,429 units and $8,592,373 per month. Monthly throughput topped out at 724,100 units in June 2026 and dipped to 249,050 in September 2025, leaving the latest reading 70.3% higher than August 2025.
Shiseido Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
436.1K
▼ 39.8% MoM
Monthly Revenue 2026/07
$9.2M
▼ 43.0% MoM
Top 10 Market Share 2026/07
91.5%
Shiseido Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shiseido listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 22.9% of every unit tracked in this report.
The Top 10 ASINs account for 399,000 units and $7,662,100 in July 2026 — 91.5% of unit volume and 83.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shiseido' on Amazon
July 2026
Is 91.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B0B45LL4DD
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
50K
▼ 16.7%vs. prior month
$792.5K
latest month
12-month trend
B0DWFLY18Y
ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shiseido Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing shiseido brand in July 2026, moving 100,000 units across 1 ASIN for 25.1% of Top 10 volume. celimax follows with 100,000 units (25.1%), ahead of ANUA on 90,000 units (22.6%).
With 8 brands splitting the Top 10 and 72.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.88 to $22.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
1 ASIN in Top 10
25.1%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.9K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
celimax
1 ASIN in Top 10
25.1%
Units
100K
Revenue
$1.8M
Avg. price
$16.88
B0DK4Y2YP3
$16.88·★4.4·23.1K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
ANUA
2 ASINs in Top 10
22.6%
Units
90K
Revenue
$1.9M
Avg. price
$22.50
B0FVT77ZLL
$21.00·★4.5·5.9K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·5K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
Trending Shiseido Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002RCZ7R0 booked 9K units at $10.00, with ▲ 0.0% MoM change. On the growth side, B000PHR0CE leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0BT8NHRKD close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002RCZ7R0
Shiseido Eyelash Curler Pad - Includes 2 Refill Pads - Use with Eyelash Curler to Crimp & Curl Lashes for Perfect, Eye-Framing Fringe
Price
$10.00
Rating
4.6
Reviews
1.5K
Latest month sales
B000PHR0CE
Maquillage Shiseido Edge Free Eyelash Curler, 1 Ounce
Price
$16.19
Rating
4.0
Reviews
1K
Latest month sales
B0BT8NHRKD
Shiseido Urban Environment Vita-Clear Sunscreen SPF 42 - Invisible Formula with Vitamin C - No-Shine, Makeup Effect for 8 Hours - Non-Comedogenic - 30 mL
Unlock to view ASIN details and product titles
Price
$33.15
Rating
4.4
Reviews
172
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this shiseido report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card