Squalane Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squalane Oil sales on Amazon US totaled 222,900 units in July 2026 (▼ 25.8% vs. the prior month), generating an estimated $4,133,178 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.9% of unit volume and 69.9% of revenue, while a typical listing is priced at $19.46. The keyword itself pulled 37,016 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the squalane oil Top 50 moved 2,777,000 units and $49,037,100 in cumulative sales — an average of 231,417 units and $4,086,425 per month. Monthly throughput topped out at 300,250 units in June 2026 and dipped to 142,650 in May 2026, leaving the latest reading 21.3% higher than August 2025.
Squalane Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222.9K
▼ 25.8% MoM
Monthly Revenue 2026/07
$4.1M
▼ 34.4% MoM
Top 10 Market Share 2026/07
65.9%
Squalane Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squalane oil listing on Amazon US in July 2026 is ASIN B01A74442I (Brand: Cliganic), which sold 30,000 units at $9.98 apiece — equal to 13.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $2,889,180 in July 2026 — 65.9% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squalane Oil' on Amazon
July 2026
Is 65.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01A74442I
Cliganic Organic Jojoba Oil, 100% Pure (4oz) | Moisturizing for Face, Hair, Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B0779YGB2G
The Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing
20K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B004L17FKC
OSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0719WNNK4
The Ordinary 100% Plant-Derived Squalane, for Skin and Hair, Lightweight Hydration, and Moisture Barrier Support, 1 Fl Oz
10K
▲ 0.0%vs. prior month
$104K
latest month
12-month trend
B071WJB3ZT
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil, Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone, Supporting Skin Elasticity, 1 Fl Oz
10K
▲ 0.0%vs. prior month
$109K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squalane Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing squalane oil brand in July 2026, moving 50,000 units across 4 ASINs for 34.0% of Top 10 volume. Cliganic follows with 30,000 units (20.4%), ahead of Olaplex on 20,000 units (13.6%).
With 7 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
4 ASINs in Top 10
34.0%
Units
50K
Revenue
$558K
Avg. price
$11.48
B0779YGB2G
$9.90·★4.6·19.5K revsThe Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing
Units sold20KB0719WNNK4
$10.40·★4.7·5.9K revsThe Ordinary 100% Plant-Derived Squalane, for Skin and Hair, Lightweight Hydration, and Moisture Barrier Support, 1 Fl Oz
Units sold10KB071WJB3ZT
$10.90·★4.6·6.5K revsThe Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil, Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone, Supporting Skin Elasticity, 1 Fl Oz
Units sold10KB09Y2BYG2H
$14.70·★4.2·1.3K revsThe Ordinary Hair Care Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane, 2 Fl Oz
Units sold10K
Cliganic
1 ASIN in Top 10
20.4%
Units
30K
Revenue
$299.4K
Avg. price
$9.98
B01A74442I
$9.98·★4.7·87.4K revsCliganic Organic Jojoba Oil, 100% Pure (4oz) | Moisturizing for Face, Hair, Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
Units sold30K
Olaplex
1 ASIN in Top 10
13.6%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20K
Trending Squalane Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C2Z8QT9V booked 7K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B0C4JL2B4V leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B08XX7LDD8 close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C2Z8QT9V
Majestic Pure USDA Organic Jojoba Oil 100% Pure & Natural Body Oil -8 Fl Oz | Cold Pressed & Hexane Free Hair Growth Oil for Eyelashes, Eyebrows, Skin, Body, Face, Nails & Scalp
Price
$8.99
Rating
4.7
Reviews
1.7K
Latest month sales
B0C4JL2B4V
Cliganic Pure Squalane Oil for Skin & Hair (1oz) - Non-GMO Verified, Natural Plant-Derived Face Moisturizer
Price
$8.99
Rating
4.7
Reviews
505
Latest month sales
B08XX7LDD8
Dr Joe Lab Squalane Oil Pure Plant Derived Refined Cold Pressed Squalene From Olives Vegan Undiluted Bulk Carrier Oil for Face Skin Hair Body Cosmetics Natural Cleanser Moisturizer (8 oz)
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.7
Reviews
309
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this squalane oil report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card