Foaming Hand Soap Refill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Amazon Basics is the best-performing foaming hand soap refill brand in July 2026, moving 50,000 units across 2 ASINs for 24.3% of Top 10 volume. Dial follows with 50,000 units (24.3%), ahead of Mrs. MEYER'S on 40,000 units (19.4%).

With 6 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.53 to $11.22, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074XXSSD5 booked 7K units at $9.99, with ▼ 12.5% MoM change. On the growth side, B0FCG7RB2T leads positive momentum with ▲ 1233.3% MoM growth on 4K units, with B0B3S3NGXB close behind at ▲ 900.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.