Dial Soap Antibacterial Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dial Soap Antibacterial sales on Amazon US totaled 442,500 units in July 2026 (▼ 3.8% vs. the prior month), generating an estimated $4,850,115 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 58.6% of revenue, while a typical listing is priced at $12.06. The keyword itself pulled 106,703 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the dial soap antibacterial Top 50 moved 4,239,900 units and $47,513,053 in cumulative sales — an average of 353,325 units and $3,959,421 per month. Monthly throughput topped out at 460,100 units in June 2026 and dipped to 224,300 in May 2026, leaving the latest reading 44.8% higher than August 2025.
Dial Soap Antibacterial Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
442.5K
▼ 3.8% MoM
Monthly Revenue 2026/07
$4.9M
▼ 6.6% MoM
Top 10 Market Share 2026/07
63.3%
Dial Soap Antibacterial Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dial soap antibacterial listing on Amazon US in July 2026 is ASIN B09DDD6YGJ (Brand: Dove), which sold 70,000 units at $10.97 apiece — equal to 15.8% of every unit tracked in this report.
The Top 10 ASINs account for 280,000 units and $2,844,300 in July 2026 — 63.3% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dial Soap Antibacterial' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B09HHBP46X
Amazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
30K
▲ 50.0%vs. prior month
$129.3K
latest month
12-month trend
B07ZDHQQW1
Dial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B084MVFDN4
Dial Antibacterial Defense Liquid Hand Soap + Aloe, White Tea Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
20K
▲ 100.0%vs. prior month
$159.8K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
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Best Dial Soap Antibacterial Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dial soap antibacterial brand in July 2026, moving 160,000 units across 3 ASINs for 57.1% of Top 10 volume. Dial follows with 80,000 units (28.6%), ahead of Amazon Basics on 30,000 units (10.7%).
With 4 brands splitting the Top 10 and 96.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.86 to $11.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
57.1%
Units
160K
Revenue
$1.9M
Avg. price
$11.65
B09DDD6YGJ
$10.97·★4.8·6.4K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB001ET7IQK
$12.97·★4.8·18.1K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
Dial
5 ASINs in Top 10
28.6%
Units
80K
Revenue
$760.4K
Avg. price
$10.00
B07ZDHQQW1
$9.98·★4.6·21.9K revsDial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
Units sold30KB084MVFDN4
$9.89·★4.8·30.8K revsDial Antibacterial Defense Liquid Hand Soap + Aloe, White Tea Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Units sold20KB07Z7XTQKZ
$10.35·★4.6·21.9K revsDial Antibacterial Defense Foaming Hand Soap + Aloe, Fresh Pear Scent, 52 Fl Oz Hand Soap Refill, Dermatologist-Tested, Gentle on Skin
Units sold10KB084MVGV66
$9.89·★4.8·30.8K revsDial Antibacterial Defense Liquid Hand Soap + Aloe, Gold Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Units sold10KB084MVWG1F
$9.88·★4.8·30.8K revsDial Antibacterial Defense Liquid Hand Soap + Aloe, Spring Water Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Units sold10K
Amazon Basics
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$129.3K
Avg. price
$3.86
B09HHBP46X
$3.86·★4.4·12.2K revsAmazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
Units sold30K
Trending Dial Soap Antibacterial Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005IDUTEG booked 10K units at $3.99, with ▲ 25.0% MoM change. On the growth side, B00QF4N1JM leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B00099XN2O close behind at ▲ 400.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005IDUTEG
Dettol Anti Bacterial Original Soap 100g Twin Pack Dermatologically Tested
Price
$3.99
Rating
4.6
Reviews
11.8K
Latest month sales
B00QF4N1JM
Dial Gold Antibacterial Soap - Six Individual Wrapped 4 oz Bars
Price
$5.89
Rating
4.5
Reviews
2K
Latest month sales
B00099XN2O
Dial Antibacterial Soap Bars, Spring Water, 4 oz bars, 3 ea
Unlock to view ASIN details and product titles
Price
$4.29
Rating
4.7
Reviews
899
Latest month sales
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