Jergens Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jergens Lotion sales on Amazon US totaled 494,000 units in July 2026 (▼ 22.6% vs. the prior month), generating an estimated $5,612,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.5% of unit volume and 46.1% of revenue, while a typical listing is priced at $10.85. The keyword itself pulled 126,048 Amazon queries over the same period (▲ 18.8% MoM).
Zooming out to the 12-month window ending July 2026, the jergens lotion Top 50 moved 5,734,100 units and $64,557,109 in cumulative sales — an average of 477,842 units and $5,379,759 per month. Monthly throughput topped out at 638,000 units in June 2026 and dipped to 337,000 in May 2026, leaving the latest reading 19.0% higher than August 2025.
Jergens Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
494K
▼ 22.6% MoM
Monthly Revenue 2026/07
$5.6M
▼ 23.9% MoM
Top 10 Market Share 2026/07
42.5%
Jergens Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jergens lotion listing on Amazon US in July 2026 is ASIN B000YJ2SLG (Brand: CeraVe), which sold 30,000 units at $14.97 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 210,000 units and $2,588,800 in July 2026 — 42.5% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jergens Lotion' on Amazon
July 2026
Is 42.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B09YZ16XCN
Gold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
30K
▼ 25.0%vs. prior month
$484.2K
latest month
12-month trend
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
30K
▼ 25.0%vs. prior month
$456.9K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B07DP5JQH2
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz | Gradual Sunless Tanner, Collagen and Elastin, Firms Skin, Reduces Cellulite, Daily Moisturizer, Medium to Deep Skin Tone
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
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Best Jergens Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jergens is the best-performing jergens lotion brand in July 2026, moving 70,000 units across 4 ASINs for 33.3% of Top 10 volume. Aveeno follows with 40,000 units (19.0%), ahead of CeraVe on 30,000 units (14.3%).
With 6 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jergens
4 ASINs in Top 10
33.3%
Units
70K
Revenue
$737.9K
Avg. price
$10.44
B0034F9K36
$10.40·★4.8·45.9K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz
Units sold20KB07DP5JQH2
$10.47·★4.6·17.6K revsJergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz | Gradual Sunless Tanner, Collagen and Elastin, Firms Skin, Reduces Cellulite, Daily Moisturizer, Medium to Deep Skin Tone
Units sold20KB001UTK76C
$10.47·★4.5·23.3K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
Units sold20KB001PBOKRM
$10.40·★4.8·31.3K revsJergens Cherry Almond Hand & Body Lotion, Dry Skin, 32 fl oz | Fast-Absorbing Moisturizer, Vitamins E, C & B5, Softens Dry Skin, Dermatologist Tested, Cherry Almond Scent
Units sold10K
Aveeno
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$396.7K
Avg. price
$9.97
B001459IEE
$9.97·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30KB0013OJUY4
$9.97·★4.7·31.9K revsAveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Units sold10K
CeraVe
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$438.3K
Avg. price
$14.97
B000YJ2SLG
$14.97·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30K
Trending Jergens Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B000056W74 booked 10K units at $7.48, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Price
$7.48
Rating
4.7
Reviews
28.7K
Latest month sales
B0013OJUY4
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Price
$9.97
Rating
4.7
Reviews
31.9K
Latest month sales
B001PBOKRM
Jergens Cherry Almond Hand & Body Lotion, Dry Skin, 32 fl oz | Fast-Absorbing Moisturizer, Vitamins E, C & B5, Softens Dry Skin, Dermatologist Tested, Cherry Almond Scent
Unlock to view ASIN details and product titles
Price
$10.40
Rating
4.8
Reviews
31.3K
Latest month sales
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