Hand Soap Refill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hand Soap Refill sales on Amazon US totaled 566,000 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $4,546,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 39.6% of revenue, while a typical listing is priced at $13.64. The keyword itself pulled 513,502 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the hand soap refill Top 50 moved 5,674,250 units and $49,436,796 in cumulative sales — an average of 472,854 units and $4,119,733 per month. Monthly throughput topped out at 634,000 units in June 2026 and dipped to 269,500 in May 2026, leaving the latest reading 17.8% higher than August 2025.
Hand Soap Refill Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
566K
▼ 12.3% MoM
Monthly Revenue 2026/07
$4.5M
▼ 21.2% MoM
Top 10 Market Share 2026/07
60.1%
Hand Soap Refill Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hand soap refill listing on Amazon US in July 2026 is ASIN B09HHDHXWX (Brand: Amazon Basics), which sold 60,000 units at $5.07 apiece — equal to 10.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $1,802,700 in July 2026 — 60.1% of unit volume and 39.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hand Soap Refill' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HHDHXWX
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, pH Balanced, Cruelty-Free, 50 Fluid Ounces, 1-Pack (Previously Solimo)
60K
▲ 20.0%vs. prior month
$247.8K
latest month
12-month trend
B00F1U0YB4
Mrs. MEYER'S Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
40K
▼ 20.0%vs. prior month
$163.2K
latest month
12-month trend
B00262227E
Mrs. MEYER'S Clean Day, Hand Soap Refill, Lavender Scent, 33 Fl Oz
40K
▼ 50.0%vs. prior month
$203.2K
latest month
12-month trend
B07MFMWFYL
Mrs. MEYER'S CLEAN DAY Hand Soap Refill, Rain Water Scent, 33 Fl Oz Bottle
40K
▼ 20.0%vs. prior month
$228.4K
latest month
12-month trend
B081FFRGZB
Softsoap Antibacterial Liquid Hand Soap, White Tea & Berry Scent, 50 fl oz | Refill Size, Paraben-Free, Phthalate-Free, Bathroom and Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
40K
▼ 20.0%vs. prior month
$215.6K
latest month
12-month trend
B09HHBP46X
Amazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
30K
▲ 50.0%vs. prior month
$129.3K
latest month
12-month trend
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Best Hand Soap Refill Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mrs. MEYER'S is the best-performing hand soap refill brand in July 2026, moving 140,000 units across 4 ASINs for 41.2% of Top 10 volume. Amazon Basics follows with 90,000 units (26.5%), ahead of Softsoap on 80,000 units (23.5%).
With 4 brands splitting the Top 10 and 91.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.46 to $5.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mrs. MEYER'S
4 ASINs in Top 10
41.2%
Units
140K
Revenue
$693.6K
Avg. price
$4.71
B00F1U0YB4
$4.59·★4.7·57.4K revsMrs. MEYER'S Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
Units sold40KB00262227E
$4.98·★4.7·57.4K revsMrs. MEYER'S Clean Day, Hand Soap Refill, Lavender Scent, 33 Fl Oz
Units sold40KB07MFMWFYL
$4.98·★4.7·57.4K revsMrs. MEYER'S CLEAN DAY Hand Soap Refill, Rain Water Scent, 33 Fl Oz Bottle
Units sold40KB0020VJTDG
$4.28·★4.7·42.8K revsMrs. MEYER'S Clean Day, Hand Soap Refill, Made with Essential Oils, Basil, 33 Fl Oz | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold20K
Amazon Basics
2 ASINs in Top 10
26.5%
Units
90K
Revenue
$377.1K
Avg. price
$4.46
B09HHDHXWX
$5.07·★4.6·45.5K revsAmazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, pH Balanced, Cruelty-Free, 50 Fluid Ounces, 1-Pack (Previously Solimo)
Units sold60KB09HHBP46X
$3.86·★4.4·12.2K revsAmazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
Units sold30K
Softsoap
3 ASINs in Top 10
23.5%
Units
80K
Revenue
$432.6K
Avg. price
$5.97
B081FFRGZB
$5.97·★4.6·22.2K revsSoftsoap Antibacterial Liquid Hand Soap, White Tea & Berry Scent, 50 fl oz | Refill Size, Paraben-Free, Phthalate-Free, Bathroom and Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Units sold40KB07L98GZH9
$5.97·★4.6·22.2K revsSoftsoap Moisturizing Liquid Hand Soap, Milk & Honey Scent, 50 fl oz Refill | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Units sold20KB08R8PS5PB
$5.97·★4.6·22.2K revsSoftsoap Antibacterial Refill 50oz Crisp Clean Scent | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Units sold20K
Trending Hand Soap Refill Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08R8PS5PB booked 20K units at $5.97, with ▲ 100.0% MoM change. On the growth side, B07SGNKW9B leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B00261ZYB6 close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08R8PS5PB
Softsoap Antibacterial Refill 50oz Crisp Clean Scent | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Price
$5.97
Rating
4.6
Reviews
22.2K
Latest month sales
B07SGNKW9B
Softsoap Antibacterial Hand Soap Refill, Fresh Citrus Scent, 50 fl oz
Price
$5.99
Rating
4.5
Reviews
274
Latest month sales
B00261ZYB6
MRS. MEYER'S CLEAN DAY Hand Soap Refill, Geranium Scent, 33 Fl Oz Bottle
Unlock to view ASIN details and product titles
Price
$7.61
Rating
4.7
Reviews
57.4K
Latest month sales
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