Eyeliner Stamp Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eyeliner Stamp sales on Amazon US totaled 155,150 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $1,721,909 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.7% of unit volume and 84.1% of revenue, while a typical listing is priced at $11.62. The keyword itself pulled 24,490 Amazon queries over the same period (▲ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the eyeliner stamp Top 50 moved 2,010,800 units and $20,785,705 in cumulative sales — an average of 167,567 units and $1,732,142 per month. Monthly throughput topped out at 234,500 units in October 2025 and dipped to 101,650 in May 2026, leaving the latest reading 14.0% higher than August 2025.
Eyeliner Stamp Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155.2K
▼ 14.2% MoM
Monthly Revenue 2026/07
$1.7M
▼ 11.0% MoM
Top 10 Market Share 2026/07
85.7%
Eyeliner Stamp Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eyeliner stamp listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.99 apiece — equal to 19.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 133,000 units and $1,448,940 in July 2026 — 85.7% of unit volume and 84.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eyeliner Stamp' on Amazon
July 2026
Is 85.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B01J1A3TFW
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B0BSR2ZBK1
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
20K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
B082YQ8TXR
wet n wild Mega Last Breakup Proof Liquid Eyeliner - Ultra-Fine Brush, Waterproof, 16-Hour Long-Lasting Wear- Cruelty-Free & Vegan - Black
10K
▲ 0.0%vs. prior month
$54.4K
latest month
12-month trend
B0031NNE56
stila Stay All Day Waterproof Liquid Eye Liner, Micro Tip | Ultra-Fine Micro Tip Liquid Eyeliner for Precise Lines, Waterproof Smudge-Proof, Long-Lasting Satin Finish, Cruelty-Free
9K
▼ 10.0%vs. prior month
$210.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eyeliner Stamp Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NYX PROFESSIONAL MAKEUP is the best-performing eyeliner stamp brand in July 2026, moving 39,000 units across 2 ASINs for 29.3% of Top 10 volume. e.l.f. follows with 20,000 units (15.0%), ahead of REVLON on 20,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 59.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.79 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
29.3%
Units
39K
Revenue
$371K
Avg. price
$8.98
B074Y8LM6T
$9.99·★4.5·107.5K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30KB005G9E9AW
$7.97·★4.5·103.3K revsNYX PROFESSIONAL MAKEUP Mechanical Eye Pencil,Vivid Rich Mechanical, Creamy Retractable Eyeliner - Always Onyx, Black Eyeliner
Units sold9K
e.l.f.
1 ASIN in Top 10
15.0%
Units
20K
Revenue
$100K
Avg. price
$5.79
B07MWSXPT1
$5.79·★4.4·35.2K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20K
REVLON
1 ASIN in Top 10
15.0%
Units
20K
Revenue
$225K
Avg. price
$9.99
B01J1A3TFW
$9.99·★4.5·54.4K revsREVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
Trending Eyeliner Stamp Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GBTZTZLD booked 3K units at $7.19, with ▲ 200.0% MoM change. On the growth side, B0GBWBJV37 leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B08LGF1PR5 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GBTZTZLD
PAGE VINE Winged Eyeliner Stamp Pen Dual Head Rotating Design, Quick-Dry, Long-Lasting, Smudge-Proof for Easy Cat Eye (Black)
Price
$7.19
Rating
4.0
Reviews
606
Latest month sales
B0GBWBJV37
PAGE VINE Winged Eyeliner Stamp Pen Dual Head Rotating Design, Quick-Dry, Long-Lasting, Smudge-Proof for Easy Cat Eye (Brown)
Price
$7.19
Rating
4.0
Reviews
605
Latest month sales
B08LGF1PR5
Face Stamp & Eyeliner Set, 4Pcs Dual Ended Black Waterproof Eye Makeup Pens | effortlessly elevate your facial & body makeup looks
Unlock to view ASIN details and product titles
Price
$8.44
Rating
4.6
Reviews
1.6K
Latest month sales
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