Maybelline Eyebrow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

MAYBELLINE is the best-performing maybelline eyebrow pencil brand in July 2026, moving 41,000 units across 5 ASINs for 37.6% of Top 10 volume. e.l.f. follows with 30,000 units (27.5%), ahead of REVLON on 20,000 units (18.3%).

With 5 brands splitting the Top 10 and 83.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.75 to $11.38, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01643FGDW booked 8K units at $7.34, with ▲ 14.3% MoM change. On the growth side, B0GS6TQ4QY leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B07PDMZB45 close behind at ▲ 33.3% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.