Thrive Instant Brow Fix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thrive Instant Brow Fix sales on Amazon US totaled 257,900 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $3,945,301 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 39.9% of revenue, while a typical listing is priced at $19.49. The keyword itself pulled 14,023 Amazon queries over the same period (▼ 39.3% MoM).
Zooming out to the 12-month window ending July 2026, the thrive instant brow fix Top 50 moved 2,712,650 units and $40,663,850 in cumulative sales — an average of 226,054 units and $3,388,654 per month. Monthly throughput topped out at 297,100 units in June 2026 and dipped to 145,150 in May 2026, leaving the latest reading 17.2% higher than August 2025.
Thrive Instant Brow Fix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
257.9K
▼ 13.2% MoM
Monthly Revenue 2026/07
$3.9M
▼ 18.4% MoM
Top 10 Market Share 2026/07
49.6%
Thrive Instant Brow Fix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thrive instant brow fix listing on Amazon US in July 2026 is ASIN B07PBQZ3KF (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 128,000 units and $1,573,940 in July 2026 — 49.6% of unit volume and 39.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thrive Instant Brow Fix' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBQZ3KF
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B0F566TFJN
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
20K
▲ 0.0%vs. prior month
$520K
latest month
12-month trend
B07BWYRQ8C
ILIA Limitless Lash Mascara (After Midnight | Soft black) | Lengthen, Lift, Separate | 12-HR Wear | Smudge-Resistant | Conditioning | Safe for Sensitive Eyes, Clean, Cruelty-Free
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
B0815D98F3
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Thrive Instant Brow Fix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing thrive instant brow fix brand in July 2026, moving 50,000 units across 4 ASINs for 39.1% of Top 10 volume. L'Oreal Paris follows with 20,000 units (15.6%), ahead of Thrive Causemetics on 20,000 units (15.6%).
With 6 brands splitting the Top 10 and 70.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.52 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
39.1%
Units
50K
Revenue
$220K
Avg. price
$5.52
B07PBQZ3KF
$3.49·★4.5·71.6K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Units sold20KB0815D98F3
$5.79·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
Units sold10KB0815DW6LZ
$5.79·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B42ZB835
$7.00·★4.5·14.3K revse.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
15.6%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
Thrive Causemetics
1 ASIN in Top 10
15.6%
Units
20K
Revenue
$520K
Avg. price
$26.00
B0F566TFJN
$26.00·★4.3·4.7K revsThrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
Units sold20K
Trending Thrive Instant Brow Fix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00WZRQNAC booked 8K units at $11.49, with ▼ 11.1% MoM change. On the growth side, B072M2R5SM leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0F5LHNH2Z close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00WZRQNAC
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Ash Brown
Price
$11.49
Rating
4.5
Reviews
72.5K
Latest month sales
B072M2R5SM
Benefit 24-HR Brow Setter setting gel Clear
Price
$20.99
Rating
4.6
Reviews
2.1K
Latest month sales
B0F5LHNH2Z
Thrive Causemetics Tinted Eyebrow Gel, Instant Brow Fix, Medium Brown | Waterproof Tinted Gel with Vitamin B5, Smudge-Proof, Long Lasting Definition, Vegan & Cruelty Free, Audrey Shade
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.0
Reviews
1.9K
Latest month sales
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