Anastasia Brow Wiz Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anastasia Brow Wiz sales on Amazon US totaled 164,200 units in July 2026 (▼ 24.4% vs. the prior month), generating an estimated $2,904,035 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 50.3% of revenue, while a typical listing is priced at $19.81. The keyword itself pulled 24,959 Amazon queries over the same period (▼ 18.5% MoM).
Zooming out to the 12-month window ending July 2026, the anastasia brow wiz Top 50 moved 1,895,000 units and $35,417,667 in cumulative sales — an average of 157,917 units and $2,951,472 per month. Monthly throughput topped out at 217,600 units in November 2025 and dipped to 107,150 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Anastasia Brow Wiz Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
164.2K
▼ 24.4% MoM
Monthly Revenue 2026/07
$2.9M
▼ 30.9% MoM
Top 10 Market Share 2026/07
55.4%
Anastasia Brow Wiz Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anastasia brow wiz listing on Amazon US in July 2026 is ASIN B00WAJAKOU (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 12.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,459,450 in July 2026 — 55.4% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anastasia Brow Wiz' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B00WZRJSPY
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
10K
▲ 0.0%vs. prior month
$114.2K
latest month
12-month trend
B07BWYRQ8C
ILIA Limitless Lash Mascara (After Midnight | Soft black) | Lengthen, Lift, Separate | 12-HR Wear | Smudge-Resistant | Conditioning | Safe for Sensitive Eyes, Clean, Cruelty-Free
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
B0B452K9YT
Makup Beauty Brow Me - Eyebrow Sculpt Gel + Wax Hybrid, Vegan, Paraben Free
8K
▼ 11.1%vs. prior month
$79.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anastasia Brow Wiz Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing anastasia brow wiz brand in July 2026, moving 30,000 units across 2 ASINs for 33.0% of Top 10 volume. LAURA GELLER NEW YORK follows with 17,000 units (18.7%), ahead of Anastasia Beverly Hills on 11,000 units (12.1%).
With 7 brands splitting the Top 10 and 63.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.64 to $31.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
2 ASINs in Top 10
33.0%
Units
30K
Revenue
$110K
Avg. price
$4.64
B00WAJAKOU
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB0815DW6LZ
$5.79·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10K
LAURA GELLER NEW YORK
2 ASINs in Top 10
18.7%
Units
17K
Revenue
$540.6K
Avg. price
$31.14
B0BBH8FRYL
$40.29·★4.5·10K revsLAURA GELLER Best of the Best Baked Palette – Full Face Palette
Units sold10KB08TMDTSM2
$22.00·★4.2·4.8K revsLAURA GELLER Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel, Taupe
Units sold7K
Anastasia Beverly Hills
2 ASINs in Top 10
12.1%
Units
11K
Revenue
$286K
Avg. price
$26.00
B01M5CZAXM
$26.00·★4.6·27.4K revsAnastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
Units sold6KB00GI21NW8
$26.00·★4.6·27.4K revsAnastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
Units sold5K
Trending Anastasia Brow Wiz Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08TMDTSM2 booked 7K units at $22.00, with ▼ 12.5% MoM change. On the growth side, B0G3W8Q64P leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08TMDTSM2
LAURA GELLER Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel, Taupe
Price
$22.00
Rating
4.2
Reviews
4.8K
Latest month sales
B07PFKXH5H
MAYBELLINE Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows, Deep Brown, 1 Count
Price
$7.99
Rating
4.6
Reviews
21K
Latest month sales
B0G3W8Q64P
Vevivia Beauty Eyebrow Pencils for Women - Eyebrow Pen 2 Pack, Precise 4-Tip Brow Pencil for Natural-Looking Fuller Brows, Hair-Like Strokes for All Brow Types, Last All-Day Brow Pen, Dark Brown
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
928
Latest month sales
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