Anastasia Brow Wiz Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

e.l.f. is the best-performing anastasia brow wiz brand in July 2026, moving 30,000 units across 2 ASINs for 31.9% of Top 10 volume. LAURA GELLER NEW YORK follows with 17,000 units (18.1%), ahead of MAYBELLINE on 13,000 units (13.8%).

With 7 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.00 to $31.14, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08TMDTSM2 booked 7K units at $22.00, with ▼ 12.5% MoM change. On the growth side, B0FK4HBJR2 leads positive momentum with ▲ 100.0% MoM growth on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.