Extra Soft Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Extra Soft Toothbrush sales on Amazon US totaled 298,700 units in July 2026 (▼ 8.4% vs. the prior month), generating an estimated $2,757,337 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.9% of unit volume and 52.2% of revenue, while a typical listing is priced at $10.14. The keyword itself pulled 25,135 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the extra soft toothbrush Top 50 moved 3,235,000 units and $29,350,632 in cumulative sales — an average of 269,583 units and $2,445,886 per month. Monthly throughput topped out at 326,200 units in June 2026 and dipped to 154,000 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Extra Soft Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
298.7K
▼ 8.4% MoM
Monthly Revenue 2026/07
$2.8M
▼ 11.6% MoM
Top 10 Market Share 2026/07
49.9%
Extra Soft Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold extra soft toothbrush listing on Amazon US in July 2026 is ASIN B00CC6XSSQ (Brand: Colgate), which sold 40,000 units at $4.52 apiece — equal to 13.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 149,000 units and $1,438,810 in July 2026 — 49.9% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Extra Soft Toothbrush' on Amazon
July 2026
Is 49.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B08QWYMMYL
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft, Cheek and Tongue Cleaner, Full Size, 10 Count, 1 Pack (Previously Solimo)
20K
▲ 0.0%vs. prior month
$103.8K
latest month
12-month trend
B005LB75NI
NIMBUS Extra Soft Toothbrushes (Regular Size Head), Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack, Colors May Vary)
10K
▼ 50.0%vs. prior month
$189.9K
latest month
12-month trend
B00AFWPVUC
MOUTHWATCHERS Soft Flossing Manual Toothbrush, Adults, Pack of 2, Assorted | Floss-Tip Bristles for Sensitive Teeth and Gums, Soft Manual Brush, Deep Clean, BPA Free, Dr Plotka Design
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
B00AFWVHI2
MOUTHWATCHERS Dr Plotkas Soft Bristle Flossing Toothbrush Manual Soft Toothbrush for Adults, Ultra Clean, Good for Sensitive Teeth and Gums, Variety 4 Pack, Colors May Vary
10K
▼ 50.0%vs. prior month
$159.9K
latest month
12-month trend
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Best Extra Soft Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing extra soft toothbrush brand in July 2026, moving 40,000 units across 1 ASIN for 26.8% of Top 10 volume. Oral-B follows with 30,000 units (20.1%), ahead of Amazon Basics on 20,000 units (13.4%).
With 7 brands splitting the Top 10 and 60.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.52 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
1 ASIN in Top 10
26.8%
Units
40K
Revenue
$194.8K
Avg. price
$4.52
B00CC6XSSQ
$4.52·★4.6·69K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
Units sold40K
Oral-B
2 ASINs in Top 10
20.1%
Units
30K
Revenue
$555.7K
Avg. price
$19.95
B01KZ6V00W
$17.94·★4.7·22.9K revsOral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Units sold20KB0FZVBBM44
$21.97·★4.7·708 revsOral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
Units sold10K
Amazon Basics
1 ASIN in Top 10
13.4%
Units
20K
Revenue
$103.8K
Avg. price
$4.77
B08QWYMMYL
$4.77·★4.6·7.4K revsAmazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft, Cheek and Tongue Cleaner, Full Size, 10 Count, 1 Pack (Previously Solimo)
Units sold20K
Trending Extra Soft Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FZVBBM44 booked 10K units at $21.97, with ▲ 11.1% MoM change. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0DHSX9TF8 close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FZVBBM44
Oral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
Price
$21.97
Rating
4.7
Reviews
708
Latest month sales
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Price
$3.89
Rating
4.6
Reviews
68.9K
Latest month sales
B0DHSX9TF8
Colgate Kids Advanced Cavity Fighter Soft Toothbrushes, 4 Pack | For Kids Ages 6 and Up, Soft Cleaning Bristles and Polishing Cups Help Remove Plaque and Stains, Gently Cleans Teet and Gums
Unlock to view ASIN details and product titles
Price
$5.96
Rating
4.8
Reviews
11.9K
Latest month sales
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