Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toothbrush sales on Amazon US totaled 594,000 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $11,318,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 58.5% of revenue, while a typical listing is priced at $16.24. The keyword itself pulled 1,045,958 Amazon queries over the same period (▲ 21.4% MoM).
Zooming out to the 12-month window ending July 2026, the toothbrush Top 50 moved 6,764,900 units and $138,709,164 in cumulative sales — an average of 563,742 units and $11,559,097 per month. Monthly throughput topped out at 723,750 units in November 2025 and dipped to 319,500 in May 2026, leaving the latest reading 5.3% higher than August 2025.
Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
594K
▼ 6.3% MoM
Monthly Revenue 2026/07
$11.3M
▼ 3.4% MoM
Top 10 Market Share 2026/07
47.1%
Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $39.95 apiece — equal to 10.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $6,618,200 in July 2026 — 47.1% of unit volume and 58.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toothbrush' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Soft Bristles, Full Head Design, Everyday Cleaning, Easy Grip Handle, Bulk Toothbrush Pack
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B00CC6XSRC
Colgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
30K
▼ 40.0%vs. prior month
$144.9K
latest month
12-month trend
B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B07MH9CH76
Oral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
20K
▼ 33.3%vs. prior month
$137.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing toothbrush brand in July 2026, moving 90,000 units across 3 ASINs for 32.1% of Top 10 volume. Aquasonic follows with 60,000 units (21.4%), ahead of Oral-B on 60,000 units (21.4%).
With 5 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.46 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
3 ASINs in Top 10
32.1%
Units
90K
Revenue
$770.9K
Avg. price
$10.46
B00CC6XSSQ
$4.96·★4.6·68.9K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Soft Bristles, Full Head Design, Everyday Cleaning, Easy Grip Handle, Bulk Toothbrush Pack
Units sold40KB00CC6XSRC
$4.96·★4.6·58.4K revsColgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
Units sold30KB071DPCBQG
$21.46·★4.7·28.4K revsColgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
Units sold20K
Aquasonic
1 ASIN in Top 10
21.4%
Units
60K
Revenue
$2.2M
Avg. price
$39.95
B072YVWBXH
$39.95·★4.5·137.5K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Oral-B
3 ASINs in Top 10
21.4%
Units
60K
Revenue
$1.5M
Avg. price
$24.95
B01KZ6V00W
$17.94·★4.7·22.4K revsOral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
Units sold20KB07MH9CH76
$6.97·★4.7·30K revsOral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
Units sold20KB003UKM9CO
$49.94·★4.5·62.6K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, White
Units sold20K
Trending Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01KZ6V00W booked 20K units at $17.94, with ▲ 100.0% MoM change. On the growth side, B0DHSX9TF8 leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B006ZBT0OA close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZ6V00W
Oral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
Price
$17.94
Rating
4.7
Reviews
22.4K
Latest month sales
B0DHSX9TF8
Colgate Kids Advanced Cavity Fighter Soft Toothbrushes, 4 Pack | For Kids Ages 6 and Up, Soft Cleaning Bristles and Polishing Cups Help Remove Plaque and Stains, Gently Cleans Teet and Gums
Price
$5.96
Rating
4.8
Reviews
11.9K
Latest month sales
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Unlock to view ASIN details and product titles
Price
$3.00
Rating
4.6
Reviews
68.9K
Latest month sales
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