Demi Permanent Hair Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Demi Permanent Hair Color sales on Amazon US totaled 142,000 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $1,845,080 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 37.1% of revenue, while a typical listing is priced at $13.43. The keyword itself pulled 30,032 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the demi permanent hair color Top 50 moved 1,459,000 units and $19,348,024 in cumulative sales — an average of 121,583 units and $1,612,335 per month. Monthly throughput topped out at 156,200 units in June 2026 and dipped to 82,300 in May 2026, leaving the latest reading 39.6% higher than August 2025.
Demi Permanent Hair Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
142K
▼ 9.1% MoM
Monthly Revenue 2026/07
$1.8M
▼ 15.3% MoM
Top 10 Market Share 2026/07
48.6%
Demi Permanent Hair Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold demi permanent hair color listing on Amazon US in July 2026 is ASIN B08PVHXKG3 (Brand: Yexixsr), which sold 10,000 units at $5.99 apiece — equal to 7.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 69,000 units and $685,420 in July 2026 — 48.6% of unit volume and 37.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Demi Permanent Hair Color' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0B3KV8N9C
COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
8K
▲ 14.3%vs. prior month
$74.2K
latest month
12-month trend
B0BMF1G6LB
Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0D83HDQ2D
KAISASA Black Hair Dye Shampoo 3 in 1,Hair Color Shampoo for Women and Men | Hair Dye Shampoo Covers Gray Hair
7K
▼ 12.5%vs. prior month
$67.7K
latest month
12-month trend
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Best Demi Permanent Hair Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing demi permanent hair color brand in July 2026, moving 13,000 units across 2 ASINs for 18.8% of Top 10 volume. Yexixsr follows with 10,000 units (14.5%), ahead of Clairol on 9,000 units (13.0%).
Volume is spread across 9 brands, with the top three holding 46.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $12.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
2 ASINs in Top 10
18.8%
Units
13K
Revenue
$162.8K
Avg. price
$12.85
B084W2WS8V
$13.72·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB0013L3XUE
$11.97·★4.6·2.3K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)
Units sold4K
Yexixsr
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Units sold10K
Clairol
1 ASIN in Top 10
13.0%
Units
9K
Revenue
$71.6K
Avg. price
$7.96
B07FL94PMM
$7.96·★4.5·6.2K revsClairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
Units sold9K
Trending Demi Permanent Hair Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0013L3XUE booked 4K units at $11.97, with ▲ 0.0% MoM change. On the growth side, B07K45PS19 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00C0YZBJE close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0013L3XUE
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)
Price
$11.97
Rating
4.6
Reviews
2.3K
Latest month sales
B07K45PS19
iroiro Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)
Price
$12.95
Rating
4.5
Reviews
1.8K
Latest month sales
B00C0YZBJE
Salerm Color Reverse
Unlock to view ASIN details and product titles
Price
$20.60
Rating
4.3
Reviews
4.9K
Latest month sales
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