Hair Chalk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Chalk sales on Amazon US totaled 91,850 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $1,134,664 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.1% of unit volume and 88.3% of revenue, while a typical listing is priced at $12.15. The keyword itself pulled 28,325 Amazon queries over the same period (▼ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the hair chalk Top 50 moved 1,616,050 units and $20,366,036 in cumulative sales — an average of 134,671 units and $1,697,170 per month. Monthly throughput topped out at 287,650 units in December 2025 and dipped to 62,350 in May 2026, leaving the latest reading 25.5% lower than August 2025.
Hair Chalk Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.8K
▼ 4.5% MoM
Monthly Revenue 2026/07
$1.1M
▼ 5.4% MoM
Top 10 Market Share 2026/07
87.1%
Hair Chalk Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair chalk listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 43.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 80,000 units and $1,001,440 in July 2026 — 87.1% of unit volume and 88.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Chalk' on Amazon
July 2026
Is 87.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B07FTGLWDR
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
9K
▼ 10.0%vs. prior month
$148.2K
latest month
12-month trend
B079669VHB
Gray Away Root Touch-Up Quick Stick, Black/Dark Brown, 0.1 oz | Root touch-up stick for gray coverage, targets roots, temples and hairline, lasts 24 hours, ammonia and peroxide-free
6K
▲ 0.0%vs. prior month
$53.8K
latest month
12-month trend
B0D7Q52G17
Hair Wax Stick -Hair Styling Products for Kids, Women Slick Back Hair Brush | Flyaway Control and Styling Pomade Hair Bun Maker Girl Hair Accessorie Hair Stick for Flyaways
5K
▲ 0.0%vs. prior month
$43.2K
latest month
12-month trend
B0CGRZW9GZ
THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women, Includes Brush (Dark Brown)
3K
▼ 25.0%vs. prior month
$68.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Chalk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing hair chalk brand in July 2026, moving 40,000 units across 1 ASIN for 50.0% of Top 10 volume. Boldify follows with 10,000 units (12.5%), ahead of Desire Deluxe on 9,000 units (11.3%).
With 9 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.66 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
1 ASIN in Top 10
50.0%
Units
40K
Revenue
$388K
Avg. price
$9.66
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40K
Boldify
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$170.5K
Avg. price
$14.99
B08N1CWL7S
$14.99·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10K
Desire Deluxe
1 ASIN in Top 10
11.3%
Units
9K
Revenue
$148.2K
Avg. price
$13.99
B07FTGLWDR
$13.99·★4.3·26.2K revsDesire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
Units sold9K
Trending Hair Chalk Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GCNVF9CG leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B07DDFX1YR close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GCNVF9CG
THICK FIBER Hair Fibers for Women & Men with Thinning Hair (Dark Brown) 12g, Hair Loss Concealer, Covers Bald Spots, Hairline & Sparse Areas, Natural Fuller Looking Hair
Price
$14.00
Rating
4.3
Reviews
466
Latest month sales
B07DDFX1YR
Purple Hair Color Wax for Men & Women, Temporary Hair Color, 4.23 oz | Temporary washable hair paint wax for Halloween, cosplay, parties and festivals. Easy to style, easy to wash out.
Price
$8.98
Rating
4.1
Reviews
405
Latest month sales
B0FXMC5L3K
10 Colors Dustless Hair Chalk for Kids, Washable Temporary Hair Color Pens, Easy to Apply & Wash Out, Kid-Safe Non-Toxic, Fun Gifts for Girls & Teens, Parties, Dress Up & Creative Play
Unlock to view ASIN details and product titles
Price
$9.99
Rating
3.8
Reviews
44
Latest month sales
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