Cookies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cookies sales on Amazon US totaled 583,000 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $3,703,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.5% of unit volume and 38.9% of revenue, while a typical listing is priced at $6.32. The keyword itself pulled 563,923 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the cookies Top 50 moved 6,564,200 units and $43,631,786 in cumulative sales — an average of 547,017 units and $3,635,982 per month. Monthly throughput topped out at 632,000 units in June 2026 and dipped to 376,500 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Cookies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
583K
▼ 7.8% MoM
Monthly Revenue 2026/07
$3.7M
▼ 5.1% MoM
Top 10 Market Share 2026/07
39.5%
Cookies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cookies listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 8.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $1,441,600 in July 2026 — 39.5% of unit volume and 38.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cookies' on Amazon
July 2026
Is 39.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B07K6C6278
Little Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
30K
▼ 50.0%vs. prior month
$91.8K
latest month
12-month trend
B01BXU1RV6
Nabisco Snacks Variety Pack, 4 Flavors, Cookies & Crackers, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped
30K
▼ 25.0%vs. prior month
$293.4K
latest month
12-month trend
B000FNFL0G
Royal Dansk Butter Cookies, Premium Assorted Cookies Made with Real Butter, Great for Sharing and Hosting, 12 oz
20K
▲ 0.0%vs. prior month
$106.8K
latest month
12-month trend
B06XDG16VC
Annie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B0CJ44HMBF
Oreo Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher
20K
▲ 0.0%vs. prior month
$118.8K
latest month
12-month trend
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Best Cookies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing cookies brand in July 2026, moving 50,000 units across 1 ASIN for 21.7% of Top 10 volume. NABISCO follows with 40,000 units (17.4%), ahead of Little Debbie on 30,000 units (13.0%).
Volume is spread across 9 brands, with the top three holding 52.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.97 to $10.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
1 ASIN in Top 10
21.7%
Units
50K
Revenue
$288.5K
Avg. price
$5.17
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50K
NABISCO
2 ASINs in Top 10
17.4%
Units
40K
Revenue
$394.5K
Avg. price
$10.92
B01BXU1RV6
$8.87·★4.8·23.8K revsNabisco Snacks Variety Pack, 4 Flavors, Cookies & Crackers, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped
Units sold30KB06XKHNCZW
$12.97·★4.8·70K revsNabisco Team Favorites Snacks Variety Pack, 4 Flavors, 30 Snack Packs | BARNUM'S Animal Crackers, TEDDY GRAHAMS, CHIPS AHOY! Minis, OREO Minis Cookies, Individually Wrapped
Units sold10K
Little Debbie
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$91.8K
Avg. price
$2.97
B07K6C6278
$2.97·★4.6·24.8K revsLittle Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
Units sold30K
Trending Cookies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DK4FDMRM booked 10K units at $5.97, with ▲ 0.0% MoM change. On the growth side, B07G4ZG3GR leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B00IAE6JOE close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DK4FDMRM
Nilla Wafers Mini Cookies, Vanilla Wafers, 10 Snack Packs | Certified Kosher, Individually Wrapped
Price
$5.97
Rating
4.8
Reviews
6.7K
Latest month sales
B07G4ZG3GR
OREO Chocolate Sandwich Cookies, 30 Snack Packs (4 Cookies Per Pack) | Always made with Real Cocoa, Certified Kosher, Individually Wrapped
Price
$9.91
Rating
4.7
Reviews
9.4K
Latest month sales
B00IAE6JOE
Pepperidge Farm Montauk Soft Baked Milk Chocolate Chunk Soft Baked, 8.6 Oz
Unlock to view ASIN details and product titles
Price
$4.52
Rating
4.3
Reviews
11.2K
Latest month sales
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