Oreo Cookies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oreo Cookies sales on Amazon US totaled 372,800 units in July 2026 (▼ 2.9% vs. the prior month), generating an estimated $3,161,674 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.3% of unit volume and 40.3% of revenue, while a typical listing is priced at $8.74. The keyword itself pulled 50,791 Amazon queries over the same period (▲ 20.0% MoM).
Zooming out to the 12-month window ending July 2026, the oreo cookies Top 50 moved 3,872,300 units and $35,759,956 in cumulative sales — an average of 322,692 units and $2,979,996 per month. Monthly throughput topped out at 383,900 units in June 2026 and dipped to 217,600 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Oreo Cookies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
372.8K
▼ 2.9% MoM
Monthly Revenue 2026/07
$3.2M
▼ 1.2% MoM
Top 10 Market Share 2026/07
48.3%
Oreo Cookies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oreo cookies listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 13.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $1,275,700 in July 2026 — 48.3% of unit volume and 40.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oreo Cookies' on Amazon
July 2026
Is 48.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B01BXU1RV6
NABISCO Snacks Variety Pack, 4 Flavors, Cookies & Crackers, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped
30K
▼ 25.0%vs. prior month
$293.4K
latest month
12-month trend
B06XDG16VC
Annie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B0CJ44HMBF
OREO Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher
20K
▲ 0.0%vs. prior month
$118.8K
latest month
12-month trend
B06XKHNCZW
Nabisco Team Favorites Snacks Variety Pack, 4 Flavors, 30 Snack Packs | BARNUM'S Animal Crackers, TEDDY GRAHAMS, CHIPS AHOY! Minis, OREO Minis Cookies, Individually Wrapped
10K
▼ 50.0%vs. prior month
$101.1K
latest month
12-month trend
B0FLLZSW9D
Oreo REESE'S Peanut Buttery Creme Chocolate Sandwich Cookies, 12.35 oz | Certified Kosher
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
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Best Oreo Cookies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing oreo cookies brand in July 2026, moving 50,000 units across 1 ASIN for 27.8% of Top 10 volume. NABISCO follows with 50,000 units (27.8%), ahead of Oreo on 40,000 units (22.2%).
With 6 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.17 to $10.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
1 ASIN in Top 10
27.8%
Units
50K
Revenue
$288.5K
Avg. price
$5.17
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50K
NABISCO
3 ASINs in Top 10
27.8%
Units
50K
Revenue
$524.2K
Avg. price
$10.65
B01BXU1RV6
$8.87·★4.8·23.8K revsNABISCO Snacks Variety Pack, 4 Flavors, Cookies & Crackers, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped
Units sold30KB06XKHNCZW
$12.97·★4.8·70K revsNabisco Team Favorites Snacks Variety Pack, 4 Flavors, 30 Snack Packs | BARNUM'S Animal Crackers, TEDDY GRAHAMS, CHIPS AHOY! Minis, OREO Minis Cookies, Individually Wrapped
Units sold10KB071XHP12B
$10.12·★4.7·53.1K revsNABISCO Sweet Treats Cookie Variety Pack OREO & CHIPS AHOY!, 30 Snack Packs | 2 Cookies Per Pack, Individually Wrapped
Units sold10K
Oreo
3 ASINs in Top 10
22.2%
Units
40K
Revenue
$281.8K
Avg. price
$8.22
B0CJ44HMBF
$5.49·★4.8·5.3K revsOREO Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher
Units sold20KB0FLLZSW9D
$4.97·★4.5·2.1K revsOreo REESE'S Peanut Buttery Creme Chocolate Sandwich Cookies, 12.35 oz | Certified Kosher
Units sold10KB07G4ZG3GR
$14.20·★4.7·9.4K revsOREO Chocolate Sandwich Cookies, 30 Snack Packs (4 Cookies Per Pack) | Always made with Real Cocoa, Certified Kosher, Individually Wrapped
Units sold10K
Trending Oreo Cookies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07G4ZG3GR booked 10K units at $14.20, with ▲ 150.0% MoM change. On the growth side, B0FY4K3VFC leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0DZXJ7LJG close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07G4ZG3GR
OREO Chocolate Sandwich Cookies, 30 Snack Packs (4 Cookies Per Pack) | Always made with Real Cocoa, Certified Kosher, Individually Wrapped
Price
$14.20
Rating
4.7
Reviews
9.4K
Latest month sales
B0FY4K3VFC
Oreo Zero Sugar Chocolate Sandwich Cookies Variety Pack, 20 Snack Packs | Original & Double Stuf, 2 Cookies Per Pack, Aspartame Free, Individually Wrapped, Always made with Real Cocoa, Bulk Snacks
Price
$13.98
Rating
4.5
Reviews
850
Latest month sales
B0DZXJ7LJG
CLIF BUILDERS Protein Bars, OREO-Flavored, 20g Protein, 12ct | 20g Plant Based Protein, No Artificial Sweeteners, Gluten Free, Non-GMO, Low Glycemic, No High Fructose Corn Syrup
Unlock to view ASIN details and product titles
Price
$17.41
Rating
4.3
Reviews
1.1K
Latest month sales
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