Bath & Shower Gels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bath & Shower Gels sales on Amazon US totaled 1,046,000 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $12,904,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.9% of unit volume and 43.7% of revenue, while a typical listing is priced at $13.07. The keyword itself pulled 16,625 Amazon queries over the same period (▼ 13.9% MoM).
Zooming out to the 12-month window ending July 2026, the bath & shower gels Top 50 moved 10,388,050 units and $127,678,656 in cumulative sales — an average of 865,671 units and $10,639,888 per month. Monthly throughput topped out at 1,219,100 units in June 2026 and dipped to 576,300 in May 2026, leaving the latest reading 30.0% higher than August 2025.
Bath & Shower Gels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1M
▼ 14.2% MoM
Monthly Revenue 2026/07
$12.9M
▼ 11.0% MoM
Top 10 Market Share 2026/07
45.9%
Bath & Shower Gels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bath & shower gels listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 9.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 480,000 units and $5,641,400 in July 2026 — 45.9% of unit volume and 43.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bath & Shower Gels' on Amazon
July 2026
Is 45.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B0DPHQRLJC
eos Cashmere Body Wash- Vanilla Cashmere, Creamy Gel with Shea Butter, 16 fl oz
60K
▲ 0.0%vs. prior month
$598.8K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
B077TWXCQV
CeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
30K
▼ 25.0%vs. prior month
$419.7K
latest month
12-month trend
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Best Bath & Shower Gels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing bath & shower gels brand in July 2026, moving 230,000 units across 3 ASINs for 47.9% of Top 10 volume. Naturium follows with 70,000 units (14.6%), ahead of eos on 60,000 units (12.5%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $15.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
47.9%
Units
230K
Revenue
$2.5M
Avg. price
$10.98
B00MEDOY2G
$10.99·★4.8·86.2K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB00SK71SAG
$10.97·★4.8·63.7K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60K
Naturium
2 ASINs in Top 10
14.6%
Units
70K
Revenue
$1M
Avg. price
$15.18
B0B1PDDLGZ
$15.18·★4.6·7.5K revsNaturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
Units sold40KB0B1PFCGZ8
$15.18·★4.6·3.9K revsNaturium The Smoother Glycolic Acid Body Wash, 16.9 fl oz | Gentle Cleanser, Exfoliating AHA Blend for Rough & Bumpy Texture, Hydrating Formula for Soft Skin, Fragrance Free
Units sold30K
eos
1 ASIN in Top 10
12.5%
Units
60K
Revenue
$598.8K
Avg. price
$9.98
B0DPHQRLJC
$9.98·★4.7·23K revseos Cashmere Body Wash- Vanilla Cashmere, Creamy Gel with Shea Butter, 16 fl oz
Units sold60K
Trending Bath & Shower Gels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BT1WN3ZD booked 30K units at $12.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BT1WN3ZD
method Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
Price
$12.00
Rating
4.7
Reviews
7.1K
Latest month sales
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Price
$12.97
Rating
4.7
Reviews
13.3K
Latest month sales
B0B1PFCGZ8
Naturium The Smoother Glycolic Acid Body Wash, 16.9 fl oz | Gentle Cleanser, Exfoliating AHA Blend for Rough & Bumpy Texture, Hydrating Formula for Soft Skin, Fragrance Free
Unlock to view ASIN details and product titles
Price
$15.18
Rating
4.6
Reviews
3.9K
Latest month sales
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