Lubriderm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lubriderm sales on Amazon US totaled 338,000 units in July 2026 (▼ 20.8% vs. the prior month), generating an estimated $4,430,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 48.9% of revenue, while a typical listing is priced at $14.87. The keyword itself pulled 22,995 Amazon queries over the same period (▼ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the lubriderm Top 50 moved 3,854,000 units and $50,190,274 in cumulative sales — an average of 321,167 units and $4,182,523 per month. Monthly throughput topped out at 427,000 units in June 2026 and dipped to 203,100 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Lubriderm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
338K
▼ 20.8% MoM
Monthly Revenue 2026/07
$4.4M
▼ 24.0% MoM
Top 10 Market Share 2026/07
47.3%
Lubriderm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lubriderm listing on Amazon US in July 2026 is ASIN B09YZ16XCN (Brand: Gold Bond), which sold 30,000 units at $16.97 apiece — equal to 8.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $2,165,600 in July 2026 — 47.3% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lubriderm' on Amazon
July 2026
Is 47.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09YZ16XCN
Gold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
30K
▼ 25.0%vs. prior month
$484.2K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B003BMJGKE
Eucerin Advanced Repair Lotion, Urea Enriched, 16.9 FL OZ | Unscented Body Lotion for Dry Skin with Urea, Ceramide and NMF, 48-Hour Hydration, Fast Absorbing, Non-Greasy, Fragrance Free
20K
▼ 33.3%vs. prior month
$265.4K
latest month
12-month trend
B099N1LC4R
Cetaphil Moisturizing Cream, Face & Body Lotion Dry Sensitive Skin, 20oz | Fragrance-Free, Non-Comedogenic, Non-Greasy, Hydrates Very Dry Sensitive Skin, Dermatologist Recommended, 20 Oz Value Size
20K
▼ 50.0%vs. prior month
$297.4K
latest month
12-month trend
B09YT7WTFS
Naturium Bio-Lipid Restoring Body Lotion, All Day Moisture, 14 fl oz | Nourishing Moisturizer with Shea Butter, Skin Hydrating & Fast Absorbing Formula, for All Skin Types, Fragrance Free
20K
▲ 0.0%vs. prior month
$281K
latest month
12-month trend
B000XY9LT4
Eucerin Intensive Repair Body Lotion with Urea, AHA and NMF, 16.9 FL OZ | Body Lotion for Dry, Flaky Skin, Enriched with Urea, AHA and NMF, Moisturizes, Gently Exfoliates and Smooths, Fragrance Free
10K
▼ 50.0%vs. prior month
$133.1K
latest month
12-month trend
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Best Lubriderm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Bond is the best-performing lubriderm brand in July 2026, moving 30,000 units across 1 ASIN for 18.8% of Top 10 volume. Jergens follows with 30,000 units (18.8%), ahead of Eucerin on 30,000 units (18.8%).
Volume is spread across 8 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.40 to $16.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Bond
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$484.2K
Avg. price
$16.97
B09YZ16XCN
$16.97·★4.4·49.4K revsGold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
Units sold30K
Jergens
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$319.9K
Avg. price
$10.40
B0034F9K36
$10.40·★4.8·46K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
Units sold20KB001PBOKRM
$10.40·★4.8·31.3K revsJergens Cherry Almond Hand & Body Lotion, Dry Skin, 32 fl oz | Fast-Absorbing Moisturizer, Vitamins E, C & B5, Softens Dry Skin, Dermatologist Tested, Cherry Almond Scent
Units sold10K
Eucerin
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$398.5K
Avg. price
$13.69
B003BMJGKE
$13.69·★4.7·52.1K revsEucerin Advanced Repair Lotion, Urea Enriched, 16.9 FL OZ | Unscented Body Lotion for Dry Skin with Urea, Ceramide and NMF, 48-Hour Hydration, Fast Absorbing, Non-Greasy, Fragrance Free
Units sold20KB000XY9LT4
$13.69·★4.7·26.8K revsEucerin Intensive Repair Body Lotion with Urea, AHA and NMF, 16.9 FL OZ | Body Lotion for Dry, Flaky Skin, Enriched with Urea, AHA and NMF, Moisturizes, Gently Exfoliates and Smooths, Fragrance Free
Units sold10K
Trending Lubriderm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B075G3RJDZ booked 10K units at $9.49, with ▲ 0.0% MoM change. On the growth side, B00UOLA06Y leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CN9QK2W1 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075G3RJDZ
Lubriderm Daily Moisture Body Lotion, Fragrance Free, 24 fl. oz | Hydrating Face, Hand & Body Lotion + Pro-Ceramide for Sensitive Skin, 24-Hour Moisturizer with Shea Butter, Non-Greasy
Price
$9.49
Rating
4.8
Reviews
21.8K
Latest month sales
B00UOLA06Y
Lubriderm Advanced Therapy Hand & Body Lotion, Fragrance Free, 24 fl. oz | Moisturizing Lotion + Pro-Ceramide with Vitamins E & Pro-Vitamin B5, Intense Hydration for Extra Dry, Itchy & Sensitive Skin
Price
$9.73
Rating
4.8
Reviews
1.5K
Latest month sales
B0CN9QK2W1
Lubriderm Advanced Therapy Unscented Body Wash, Vitamin E, 16 fl. Oz | Pro-Ceramide, Vitamin E & Pro-Vitamin B5, Gently Cleanses Itchy Dry Skin, Fragrance Free, Hypoallergenic
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.6
Reviews
1.1K
Latest month sales
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