Zinc Oxide Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Zinc Oxide Sunscreen sales on Amazon US totaled 754,000 units in July 2026 (▼ 37.6% vs. the prior month), generating an estimated $17,508,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 51.0% of revenue, while a typical listing is priced at $23.39. The keyword itself pulled 26,778 Amazon queries over the same period (▼ 49.1% MoM).
Zooming out to the 12-month window ending July 2026, the zinc oxide sunscreen Top 50 moved 6,614,800 units and $162,255,122 in cumulative sales — an average of 551,233 units and $13,521,260 per month. Monthly throughput topped out at 1,208,000 units in June 2026 and dipped to 296,800 in December 2025, leaving the latest reading 51.2% higher than August 2025.
Zinc Oxide Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
754K
▼ 37.6% MoM
Monthly Revenue 2026/07
$17.5M
▼ 40.6% MoM
Top 10 Market Share 2026/07
51.7%
Zinc Oxide Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold zinc oxide sunscreen listing on Amazon US in July 2026 is ASIN B084ZP848Y (Brand: BLUE LIZARD), which sold 70,000 units at $15.48 apiece — equal to 9.3% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $8,925,100 in July 2026 — 51.7% of unit volume and 51.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Zinc Oxide Sunscreen' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B005IHT94S
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B00F97FHAW
CeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
40K
▼ 20.0%vs. prior month
$598.8K
latest month
12-month trend
B076GZX3KL
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$952.8K
latest month
12-month trend
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Zinc Oxide Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EltaMD is the best-performing zinc oxide sunscreen brand in July 2026, moving 110,000 units across 3 ASINs for 28.2% of Top 10 volume. BLUE LIZARD follows with 100,000 units (25.6%), ahead of CeraVe on 100,000 units (25.6%).
With 4 brands splitting the Top 10 and 79.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.70 to $42.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EltaMD
3 ASINs in Top 10
28.2%
Units
110K
Revenue
$4.9M
Avg. price
$42.85
B002MSN3QQ
$45.00·★4.6·48.2K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60KB00ZPWR0N8
$47.00·★4.5·21.5K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold30KB00J5KDCO2
$36.55·★4.6·25K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20K
BLUE LIZARD
2 ASINs in Top 10
25.6%
Units
100K
Revenue
$1.2M
Avg. price
$11.70
B084ZP848Y
$15.48·★4.4·21.2K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
Units sold70KB083VTP119
$7.92·★4.4·21.2K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
Units sold30K
CeraVe
3 ASINs in Top 10
25.6%
Units
100K
Revenue
$1.4M
Avg. price
$14.30
B00F97FHAW
$14.97·★4.5·97.8K revsCeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
Units sold40KB07YLKXV11
$13.97·★4.4·68.7K revsCeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Medium, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
Units sold30KB0FXNHDWM7
$13.97·★4.4·1.8K revsCeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen, Travel Size | Skin Care, Sunscreen for Sensitive Skin, Zinc Oxide, Titanium Dioxide, Vitamin E, Niacinamide, Ceramides, Oil Free
Units sold30K
Trending Zinc Oxide Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B083VTP119 booked 30K units at $7.92, with ▼ 25.0% MoM change. On the growth side, B07MWJLWZJ leads positive momentum with ▲ 20.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
Price
$7.92
Rating
4.4
Reviews
21.2K
Latest month sales
B0FXNHDWM7
CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen, Travel Size | Skin Care, Sunscreen for Sensitive Skin, Zinc Oxide, Titanium Dioxide, Vitamin E, Niacinamide, Ceramides, Oil Free
Price
$13.97
Rating
4.4
Reviews
1.8K
Latest month sales
B07MWJLWZJ
Badger Kids Mineral Sunscreen Cream SPF 40, Organic, Non-Toxic, 2.9 fl oz | 98% Organic, Zinc Oxide, Water Resistant, Reef Friendly, Hawaii Approved Sunblock, Kids sunscreen cream
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
3.7K
Latest month sales
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