Tanning Oil With Spf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tanning Oil With Spf sales on Amazon US totaled 442,000 units in July 2026 (▼ 41.6% vs. the prior month), generating an estimated $5,791,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 46.4% of revenue, while a typical listing is priced at $13.79. The keyword itself pulled 24,208 Amazon queries over the same period (▼ 51.9% MoM).
Zooming out to the 12-month window ending July 2026, the tanning oil with spf Top 50 moved 3,330,850 units and $45,463,893 in cumulative sales — an average of 277,571 units and $3,788,658 per month. Monthly throughput topped out at 757,000 units in June 2026 and dipped to 104,700 in November 2025, leaving the latest reading 81.9% higher than August 2025.
Tanning Oil With Spf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
442K
▼ 41.6% MoM
Monthly Revenue 2026/07
$5.8M
▼ 41.4% MoM
Top 10 Market Share 2026/07
54.3%
Tanning Oil With Spf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tanning oil with spf listing on Amazon US in July 2026 is ASIN B01MQXX9US (Brand: Banana Boat), which sold 60,000 units at $13.97 apiece — equal to 13.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $2,687,700 in July 2026 — 54.3% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tanning Oil With Spf' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01MQXX9US
Banana Boat Sport SPF 50 Sunscreen Spray, 6 oz (2 Pack) | Sweat and water resistant sunblock spray, UVA/UVB broad spectrum protection, Lightweight formula, Outdoor use
60K
▼ 33.3%vs. prior month
$832.8K
latest month
12-month trend
B005IHT94S
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B0CV9R8DTK
BLACK GIRL SUNSCREEN Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
30K
▼ 25.0%vs. prior month
$299.7K
latest month
12-month trend
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B09GQY5SNF
Sport Ultra Twin Pack SPF Lip Balm Pack, Banana Boat Lip Balm SPF 50, Oxybenzone Free Sunscreen, Lip Sunblock, Travel Size Sunscreen for Lips, 2 Pack | 12 hour moisturization with sun protection, vitamin E and aloe, Water resistant
20K
▼ 50.0%vs. prior month
$105.6K
latest month
12-month trend
B09GXF7KVD
Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30, 0.15 Oz
20K
▼ 33.3%vs. prior month
$282.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tanning Oil With Spf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Banana Boat is the best-performing tanning oil with spf brand in July 2026, moving 90,000 units across 3 ASINs for 37.5% of Top 10 volume. Hawaiian Tropic follows with 60,000 units (25.0%), ahead of Neutrogena on 40,000 units (16.7%).
With 6 brands splitting the Top 10 and 79.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.83 to $11.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Banana Boat
3 ASINs in Top 10
37.5%
Units
90K
Revenue
$1M
Avg. price
$10.16
B01MQXX9US
$13.97·★4.8·26.5K revsBanana Boat Sport SPF 50 Sunscreen Spray, 6 oz (2 Pack) | Sweat and water resistant sunblock spray, UVA/UVB broad spectrum protection, Lightweight formula, Outdoor use
Units sold60KB09GQY5SNF
$4.99·★4.7·10.7K revsSport Ultra Twin Pack SPF Lip Balm Pack, Banana Boat Lip Balm SPF 50, Oxybenzone Free Sunscreen, Lip Sunblock, Travel Size Sunscreen for Lips, 2 Pack | 12 hour moisturization with sun protection, vitamin E and aloe, Water resistant
Units sold20KB004CDV7EY
$11.52·★4.6·19.1K revsBanana Boat Sport SPF 50 Sunscreen Lotion, Family Size, 12 Fl Oz | Sweat and water resistant sunblock lotion, UVA/UVB broad spectrum protection, Outdoor use
Units sold10K
Hawaiian Tropic
3 ASINs in Top 10
25.0%
Units
60K
Revenue
$710.7K
Avg. price
$11.71
B07BH4DD2M
$10.97·★4.5·15.5K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30KB09GXF7KVD
$14.19·★4.2·6.9K revsHawaiian Tropic Mineral Powder Sunscreen Brush SPF 30, 0.15 Oz
Units sold20KB0031O5QF6
$9.97·★4.7·12.7K revsHawaiian Tropic Sheer Touch Lotion Sunscreen, Moisturizing Broad-Spectrum Protection, SPF 30, Sun, Mango, 8 Oz | Radiant finish, Oil-free body sunscreen, Water resistant sunblock, UVA/UVB broad spectrum protection, Island tropical scent
Units sold10K
Neutrogena
1 ASIN in Top 10
16.7%
Units
40K
Revenue
$395.2K
Avg. price
$9.83
B005IHT94S
$9.83·★4.5·40.3K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
Units sold40K
Trending Tanning Oil With Spf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01GQQU1AU leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GT16PZ31 close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01GQQU1AU
Bondi Sands Liquid Gold Self Tanning Dry Oil, 5.07 Fl Oz | Hydrating, Quick Drying, Tanning Dry-Oil for a Natural, Golden Look, Vegan, Cruelty-Free
Price
$12.00
Rating
4.4
Reviews
4.9K
Latest month sales
B0GT16PZ31
Palmer’s Cocoa Butter Formula, Natural Bronze Sunless Tanning Moisturizing Body Oil (8.5 fl oz), Face & Body Gradual Tanner, Buildable, Natural-Looking Tan in 3 Days, No Streak, 48-Hour Moisture
Price
$10.99
Rating
4.1
Reviews
228
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this tanning oil with spf report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card