Maui Babe Browning Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maui Babe Browning Lotion sales on Amazon US totaled 155,700 units in July 2026 (▼ 36.0% vs. the prior month), generating an estimated $2,768,124 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.4% of unit volume and 43.9% of revenue, while a typical listing is priced at $20.27. The keyword itself pulled 30,081 Amazon queries over the same period (▼ 47.1% MoM).
Zooming out to the 12-month window ending July 2026, the maui babe browning lotion Top 50 moved 1,282,700 units and $23,596,028 in cumulative sales — an average of 106,892 units and $1,966,336 per month. Monthly throughput topped out at 243,400 units in June 2026 and dipped to 39,050 in December 2025, leaving the latest reading 80.8% higher than August 2025.
Maui Babe Browning Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155.7K
▼ 36.0% MoM
Monthly Revenue 2026/07
$2.8M
▼ 38.6% MoM
Top 10 Market Share 2026/07
51.4%
Maui Babe Browning Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maui babe browning lotion listing on Amazon US in July 2026 is ASIN B00T7MZQ3S (Brand: Australian Gold), which sold 10,000 units at $7.37 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 80,000 units and $1,215,250 in July 2026 — 51.4% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maui Babe Browning Lotion' on Amazon
July 2026
Is 51.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00T7MZQ3S
Australian Gold Rapid Tanning Intensifier Lotion, 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
10K
▼ 50.0%vs. prior month
$73.7K
latest month
12-month trend
B00I51885U
Carroten Intensive Tanning Gel, Browning Tan Accelerator, 5 oz | Non-Greasy, Water-Resistant with Carrot and Coconut Oil, Vitamin A & E For Moisture & Hydration, Made in Greece
10K
▼ 50.0%vs. prior month
$282.6K
latest month
12-month trend
B004XGPMFA
Sun Bum Original SPF 30 Sunscreen Body Lotion - 8 oz | Broad Spectrum Moisturizing Sunscreen with Vitamin E, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
9K
▼ 10.0%vs. prior month
$166.5K
latest month
12-month trend
B091BCL3RJ
b.tan SPF 0 Deep Tanning Oil | Get Tanned Intensifier Dry Spray - Fast, Ultra Dark, Outdoor Use, Packed with Sun Tan Accelerating Actives, Hydrating Bronze Glow, Beach & Pool Essentials, 8 Fl Oz
9K
▼ 10.0%vs. prior month
$89.7K
latest month
12-month trend
B005UNUS7W
Coppertone Tanning Sunscreen Lotion SPF 8, 8 FL OZ | Sun Tanning Lotion Broad Spectrum SPF 8 with Vitamin E, Water Resistant, PABA, Oxybenzone, Octinoxate and Dye Free
9K
▼ 10.0%vs. prior month
$67.7K
latest month
12-month trend
B09B4F55NY
b.tan Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz
8K
▼ 20.0%vs. prior month
$91.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maui Babe Browning Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
B.TAN is the best-performing maui babe browning lotion brand in July 2026, moving 17,000 units across 2 ASINs for 21.3% of Top 10 volume. Sun Bum follows with 14,000 units (17.5%), ahead of Australian Gold on 10,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 51.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.37 to $17.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
B.TAN
2 ASINs in Top 10
21.3%
Units
17K
Revenue
$180.9K
Avg. price
$10.97
B091BCL3RJ
$9.95·★4.4·8.3K revsb.tan SPF 0 Deep Tanning Oil | Get Tanned Intensifier Dry Spray - Fast, Ultra Dark, Outdoor Use, Packed with Sun Tan Accelerating Actives, Hydrating Bronze Glow, Beach & Pool Essentials, 8 Fl Oz
Units sold9KB09B4F55NY
$11.99·★4.3·51.2K revsb.tan Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz
Units sold8K
Sun Bum
2 ASINs in Top 10
17.5%
Units
14K
Revenue
$249.3K
Avg. price
$17.18
B004XGPMFA
$18.99·★4.7·23.2K revsSun Bum Original SPF 30 Sunscreen Body Lotion - 8 oz | Broad Spectrum Moisturizing Sunscreen with Vitamin E, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold9KB01MS972ZV
$15.37·★4.6·7.5K revsSun Bum SPF 15 Moisturizing Tanning Oil, Broad Spectrum - 8.5 oz | Vegan, Moisturizing, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold5K
Australian Gold
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$73.7K
Avg. price
$7.37
B00T7MZQ3S
$7.37·★4.6·18.5K revsAustralian Gold Rapid Tanning Intensifier Lotion, 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
Units sold10K
Trending Maui Babe Browning Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B013WW6RBS booked 6K units at $18.00, with ▲ 0.0% MoM change. On the growth side, B000OFB5QO leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B0GRCS64C5 close behind at ▲ 600.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B013WW6RBS
Bondi Sands Everyday Gradual Tanning Milk | Long-Lasting, Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin
Price
$18.00
Rating
4.2
Reviews
15K
Latest month sales
B000OFB5QO
Maui Babe Browning Lotion 8 Ounces
Price
$15.89
Rating
4.4
Reviews
16.4K
Latest month sales
B0GRCS64C5
Maui Babe Tanning Set - Original Browning Lotion (4oz) and After Browning Lotion (4oz) - Natural Hawaiian Ingredients, For a Natural, Intense Dark Tan
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.1
Reviews
20
Latest month sales
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