White Wine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Wine sales on Amazon US totaled 27,200 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $368,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 43.0% of revenue, while a typical listing is priced at $14.01. The keyword itself pulled 22,460 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the white wine Top 50 moved 328,050 units and $4,232,215 in cumulative sales — an average of 27,338 units and $352,685 per month. Monthly throughput topped out at 33,000 units in November 2025 and dipped to 17,800 in May 2026, leaving the latest reading 1.8% lower than August 2025.
White Wine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.2K
▼ 1.4% MoM
Monthly Revenue 2026/07
$368.1K
▲ 0.2% MoM
Top 10 Market Share 2026/07
47.8%
White Wine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white wine listing on Amazon US in July 2026 is ASIN B005J0Q578 (Brand: La Vieille Ferme), which sold 2,000 units at $8.99 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 13,000 units and $158,210 in July 2026 — 47.8% of unit volume and 43.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Wine' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B005J0Q578
La Vieille Ferme, Rose, 750 mL
2K
▲ 0.0%vs. prior month
$15.6K
latest month
12-month trend
B06XDCLG7X
Oyster Bay Sauvignon Blanc, White Wine, 750 mL Bottle
2K
▲ 0.0%vs. prior month
$24.8K
latest month
12-month trend
B007Q4Y8VK
La Marca Prosecco, Sparkling Wine, 750 mL
2K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
B0F2J4GJ1Z
Amazon Basics Stemmed White Wine Glasses, 12 oz., Dishwasher-Safe, 4-Piece Set
1K
▲ 233.3%vs. prior month
$22K
latest month
12-month trend
B0016H3968
Kim Crawford Sauvignon Blanc, Award Winning Marlborough, New Zealand, White Wine, 750ml Bottle
1K
▲ 11.1%vs. prior month
$13.6K
latest month
12-month trend
B005CJT6HM
Josh Cellars, Cabernet Sauvignon, 750 mL
1K
▲ 0.0%vs. prior month
$12.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Wine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Vieille Ferme is the best-performing white wine brand in July 2026, moving 2,000 units across 1 ASIN for 15.4% of Top 10 volume. Oyster Bay follows with 2,000 units (15.4%), ahead of LAMARCA on 2,000 units (15.4%).
Volume is spread across 10 brands, with the top three holding 46.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $16.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Vieille Ferme
1 ASIN in Top 10
15.4%
Units
2K
Revenue
$15.6K
Avg. price
$8.99
B005J0Q578
$8.99·★4.4·1.5K revsLa Vieille Ferme, Rose, 750 mL
Units sold2K
Oyster Bay
1 ASIN in Top 10
15.4%
Units
2K
Revenue
$24.8K
Avg. price
$12.88
B06XDCLG7X
$12.88·★4.6·936 revsOyster Bay Sauvignon Blanc, White Wine, 750 mL Bottle
Units sold2K
LAMARCA
1 ASIN in Top 10
15.4%
Units
2K
Revenue
$29.3K
Avg. price
$16.49
B007Q4Y8VK
$16.49·★4.7·3.1K revsLa Marca Prosecco, Sparkling Wine, 750 mL
Units sold2K
Trending White Wine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F2J4GJ1Z booked 1K units at $22.40, with ▲ 233.3% MoM change. On the growth side, B00AHMZ6NC leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B004NQA90I close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2J4GJ1Z
Amazon Basics Stemmed White Wine Glasses, 12 oz., Dishwasher-Safe, 4-Piece Set
Price
$22.40
Rating
4.5
Reviews
339
Latest month sales
B00AHMZ6NC
Martin Codax, Albarino, 750 mL
Price
$17.99
Rating
4.4
Reviews
73
Latest month sales
B004NQA90I
Iberia White Cooking Wine 25.4 OZ
Unlock to view ASIN details and product titles
Price
$2.72
Rating
4.4
Reviews
645
Latest month sales
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