Wine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wine sales on Amazon US totaled 42,100 units in July 2026 (▼ 2.3% vs. the prior month), generating an estimated $583,089 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 58.6% of revenue, while a typical listing is priced at $13.60. The keyword itself pulled 42,327 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the wine Top 50 moved 503,850 units and $6,921,959 in cumulative sales — an average of 41,988 units and $576,830 per month. Monthly throughput topped out at 58,300 units in December 2025 and dipped to 24,250 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Wine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.1K
▼ 2.3% MoM
Monthly Revenue 2026/07
$583.1K
▼ 2.1% MoM
Top 10 Market Share 2026/07
57.0%
Wine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wine listing on Amazon US in July 2026 is ASIN B005N0WCE4 (Brand: Rabbit), which sold 5,000 units at $7.95 apiece — equal to 11.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $341,910 in July 2026 — 57.0% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wine' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B005N0WCE4
Rabbit W6121 Bottle Stoppers Set of 4, Multicolor Wine Bottle Caps to Preserve Freshness, Stylish and Durable, Perfect for Parties and Gifts
5K
▼ 16.7%vs. prior month
$37.5K
latest month
12-month trend
B01261VEOG
Secura Electric Wine Opener, Automatic Electric Wine Bottle Corkscrew Opener with Foil Cutter, Rechargeable (Stainless Steel)
3K
▼ 25.0%vs. prior month
$64.1K
latest month
12-month trend
B07K6VD6DL
Soeos Shaoxing Wine, Chinese Cooking Wine, 21.64 Fl Oz (640 mL), 1 Pack | Naturally Brewed, Rich Umami Flavor, Perfect for Stir-Fry, Braising, Marinades, Asian Recipes
3K
▲ 50.0%vs. prior month
$44.4K
latest month
12-month trend
B0DXJSFF8N
Lyre’s Classico Sparkling Wine 4-Pack, Non Alcoholic Wine, Canned Mocktails | 4 x 8.45 Fl Oz cans; zero-proof Prosecco alternative with 45 calories per serve; ready to drink non alcoholic sparkling wine
3K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
B005J0Q578
La Vieille Ferme, Rose, 750 mL
2K
▲ 0.0%vs. prior month
$15.6K
latest month
12-month trend
B06XDCLG7X
Oyster Bay Sauvignon Blanc, White Wine, 750 mL Bottle
2K
▲ 0.0%vs. prior month
$24.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rabbit is the best-performing wine brand in July 2026, moving 5,000 units across 1 ASIN for 20.8% of Top 10 volume. Secura follows with 3,000 units (12.5%), ahead of Soeos on 3,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 45.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.95 to $23.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rabbit
1 ASIN in Top 10
20.8%
Units
5K
Revenue
$37.5K
Avg. price
$7.95
B005N0WCE4
$7.95·★4.7·18.1K revsRabbit W6121 Bottle Stoppers Set of 4, Multicolor Wine Bottle Caps to Preserve Freshness, Stylish and Durable, Perfect for Parties and Gifts
Units sold5K
Secura
1 ASIN in Top 10
12.5%
Units
3K
Revenue
$64.1K
Avg. price
$23.47
B01261VEOG
$23.47·★4.4·37.8K revsSecura Electric Wine Opener, Automatic Electric Wine Bottle Corkscrew Opener with Foil Cutter, Rechargeable (Stainless Steel)
Units sold3K
Soeos
1 ASIN in Top 10
12.5%
Units
3K
Revenue
$44.4K
Avg. price
$13.49
B07K6VD6DL
$13.49·★4.7·6.1K revsSoeos Shaoxing Wine, Chinese Cooking Wine, 21.64 Fl Oz (640 mL), 1 Pack | Naturally Brewed, Rich Umami Flavor, Perfect for Stir-Fry, Braising, Marinades, Asian Recipes
Units sold3K
Trending Wine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B007FA4IZG booked 1K units at $7.44, with ▲ 11.1% MoM change. On the growth side, B08BTN8BD5 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B07FF3RKCW close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B007FA4IZG
La Vieille Ferme Rhone Blend, Red Wine, 750 mL Bottle
Price
$7.44
Rating
4.3
Reviews
625
Latest month sales
B08BTN8BD5
52USA Shaoxing Cooking Wine, Chinese Cooking Wine, 21.64 Fl Oz Bottle | Shaoxing Wine, Asian Cooking Wine, Missing Secret Ingredient Chinese Shaoxing Cooking Wine
Price
$14.99
Rating
4.7
Reviews
3.5K
Latest month sales
B07FF3RKCW
Ercole, Barbera Del Monferrato, 1l
Unlock to view ASIN details and product titles
Price
$14.39
Rating
4.8
Reviews
6
Latest month sales
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