Whimzees Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whimzees sales on Amazon US totaled 455,000 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $10,586,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 47.3% of revenue, while a typical listing is priced at $23.23. The keyword itself pulled 28,442 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the whimzees Top 50 moved 5,047,000 units and $121,123,090 in cumulative sales — an average of 420,583 units and $10,093,591 per month. Monthly throughput topped out at 538,000 units in June 2026 and dipped to 255,000 in May 2026, leaving the latest reading 22.6% higher than August 2025.
Whimzees Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
455K
▼ 15.4% MoM
Monthly Revenue 2026/07
$10.6M
▼ 18.8% MoM
Top 10 Market Share 2026/07
50.5%
Whimzees Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whimzees listing on Amazon US in July 2026 is ASIN B07S2TDDCK (Brand: Greenies), which sold 60,000 units at $17.08 apiece — equal to 13.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $5,010,000 in July 2026 — 50.5% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whimzees' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07S2TDDCK
Greenies Pill Pockets Large Size Dog Treats, Peanut Butter, 15.8 oz | Vet-recommended, capsule size, low calorie, odor masking, stress- and mess-free medication experience
60K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B006W6YHHI
Greenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00CPDWT2M
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium
30K
▲ 0.0%vs. prior month
$327.3K
latest month
12-month trend
B006W6YHYQ
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 130 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▼ 60.0%vs. prior month
$646.2K
latest month
12-month trend
B006W6YHV4
Greenies Large Natural Dental Dog Treats, Original Flavor, 24 Count | Veterinarian-recommended, cleaner teeth after 28 days, clean to gumline, for dogs 50-100 lbs, original chicken flavor
20K
▲ 0.0%vs. prior month
$660K
latest month
12-month trend
B0186R3OUG
Dentalife Purina Daily Dental Chews for Large Dogs, 18 ct Pouch | Chewy, ridged texture in a tasty chicken flavor, helps reduce tartar buildup and help freshen breath
20K
▲ 0.0%vs. prior month
$131.6K
latest month
12-month trend
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Best Whimzees Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Greenies is the best-performing whimzees brand in July 2026, moving 150,000 units across 5 ASINs for 65.2% of Top 10 volume. Benebone follows with 30,000 units (13.0%), ahead of Dentalife on 20,000 units (8.7%).
With 6 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.94 to $31.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Greenies
5 ASINs in Top 10
65.2%
Units
150K
Revenue
$4.1M
Avg. price
$31.20
B07S2TDDCK
$17.08·★4.8·35.3K revsGreenies Pill Pockets Large Size Dog Treats, Peanut Butter, 15.8 oz | Vet-recommended, capsule size, low calorie, odor masking, stress- and mess-free medication experience
Units sold60KB006W6YHHI
$33.12·★4.8·36.4K revsGreenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
Units sold40KB006W6YHYQ
$33.12·★4.8·75.4K revsGreenies Teenie Original Natural Dental Dog Treats, Chicken, 130 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
Units sold20KB006W6YHV4
$35.73·★4.8·24.3K revsGreenies Large Natural Dental Dog Treats, Original Flavor, 24 Count | Veterinarian-recommended, cleaner teeth after 28 days, clean to gumline, for dogs 50-100 lbs, original chicken flavor
Units sold20KB006W6YHRS
$36.97·★4.8·29.9K revsGreenies Petite Natural Dental Dog Treats, Original Flavor, 60 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 15-25 lbs, original chicken flavor
Units sold10K
Benebone
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$327.3K
Avg. price
$10.87
B00CPDWT2M
$10.87·★4.5·109.4K revsBenebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium
Units sold30K
Dentalife
1 ASIN in Top 10
8.7%
Units
20K
Revenue
$131.6K
Avg. price
$7.94
B0186R3OUG
$7.94·★4.7·13.2K revsDentalife Purina Daily Dental Chews for Large Dogs, 18 ct Pouch | Chewy, ridged texture in a tasty chicken flavor, helps reduce tartar buildup and help freshen breath
Units sold20K
Trending Whimzees Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CTHM86NC booked 10K units at $4.06, with ▲ 0.0% MoM change. On the growth side, B09KSV26D7 leads positive momentum with ▲ 33.3% MoM growth on 8K units, with B06XPSP1ZJ close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CTHM86NC
Milk-Bone Dunkin’ Vanilla Glaze Flavor Dog Biscuits, 8 Oz. | Vanilla glaze flavor with other natural flavors, Donut-inspired dog treats
Price
$4.06
Rating
4.6
Reviews
6K
Latest month sales
B09KSV26D7
Caledon Farms Value Pack Sweet Potato Chews Dog Treats 28oz/795G
Price
$14.97
Rating
4.2
Reviews
4.9K
Latest month sales
B06XPSP1ZJ
DreamBone Kabobz Rawhide-Free Dog Treats With Real Protein, 18 Count | Daily Chew, Digests Safely and Completely, Made With Real Chicken, Duck, Pork and Veggies, For Adult Dogs
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.7
Reviews
5.8K
Latest month sales
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