Blue Buffalo Dog Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Buffalo Dog Treats sales on Amazon US totaled 590,000 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $10,438,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.7% of unit volume and 44.6% of revenue, while a typical listing is priced at $17.27. The keyword itself pulled 48,540 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the blue buffalo dog treats Top 50 moved 6,484,200 units and $124,576,484 in cumulative sales — an average of 540,350 units and $10,381,374 per month. Monthly throughput topped out at 631,000 units in June 2026 and dipped to 379,000 in May 2026, leaving the latest reading 19.2% higher than August 2025.
Blue Buffalo Dog Treats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
590K
▼ 6.5% MoM
Monthly Revenue 2026/07
$10.4M
▼ 16.0% MoM
Top 10 Market Share 2026/07
40.7%
Blue Buffalo Dog Treats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue buffalo dog treats listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.99 apiece — equal to 10.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $4,659,400 in July 2026 — 40.7% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Buffalo Dog Treats' on Amazon
July 2026
Is 40.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B00CU2CMOI
Pedigree Dentastix Large Breed Dental Dog Treats, Variety, 51 Count | Original, Beef & Fresh Flavors, triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs
30K
▲ 0.0%vs. prior month
$719.4K
latest month
12-month trend
B003P9XG68
Blue Buffalo Health Bars Pumpkin & Cinnamon Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
30K
▲ 50.0%vs. prior month
$149.4K
latest month
12-month trend
B001QCKS4O
Purina Pro Plan Complete Essentials Chicken & Rice Dry Dog Food, 35 lb Bag | Shredded Blend crunchy kibble with tender pieces, real chicken as the first ingredient, live probiotics for digestive health
20K
▼ 33.3%vs. prior month
$1.5M
latest month
12-month trend
B002T27T4M
Milk-Bone Soft & Chewy Dog Training Treats, 25 oz Canister | Made with real chicken breast, soft dog treats for training and rewarding, 18% protein, fortified with vitamins and minerals
20K
▲ 0.0%vs. prior month
$289.6K
latest month
12-month trend
B006W6YHYQ
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 130 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▼ 60.0%vs. prior month
$646.2K
latest month
12-month trend
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Best Blue Buffalo Dog Treats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blue Buffalo is the best-performing blue buffalo dog treats brand in July 2026, moving 80,000 units across 4 ASINs for 33.3% of Top 10 volume. Pur Luv follows with 60,000 units (25.0%), ahead of Pedigree on 30,000 units (12.5%).
With 7 brands splitting the Top 10 and 70.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $23.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blue Buffalo
4 ASINs in Top 10
33.3%
Units
80K
Revenue
$709K
Avg. price
$9.98
B003P9XG68
$4.98·★4.7·9.7K revsBlue Buffalo Health Bars Pumpkin & Cinnamon Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
Units sold30KB09K8YYVWV
$14.97·★4.7·12.7K revsBlue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
Units sold20KB003P9XG22
$4.98·★4.7·19.2K revsBlue Buffalo Health Bars Bacon Egg & Cheese Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
Units sold20KB09K9FDLFN
$14.97·★4.7·20.3K revsBlue Buffalo Life Protection Formula Chicken Small Breed Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Antioxidant-Rich LifeSource Bits, Supports Higher Energy Needs, Formulated for Small Breed Dogs
Units sold10K
Pur Luv
1 ASIN in Top 10
25.0%
Units
60K
Revenue
$718.8K
Avg. price
$14.99
B08P2D95G8
$14.99·★4.6·13.5K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Units sold60K
Pedigree
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$719.4K
Avg. price
$23.98
B00CU2CMOI
$23.98·★4.8·22.2K revsPedigree Dentastix Large Breed Dental Dog Treats, Variety, 51 Count | Original, Beef & Fresh Flavors, triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs
Units sold30K
Trending Blue Buffalo Dog Treats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003P9XG22 booked 20K units at $4.98, with ▲ 100.0% MoM change. On the growth side, B07XTKTPTH leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B004BZSAZM close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003P9XG22
Blue Buffalo Health Bars Bacon Egg & Cheese Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
Price
$4.98
Rating
4.7
Reviews
19.2K
Latest month sales
B07XTKTPTH
Blue Buffalo Delectables Variety Pack Dog Food Topper, 3 oz, 12 ct | Grain-Free, Chicken & Beef Recipes, Real Meat Cuts in Gravy, Single-Serve Pouches
Price
$18.94
Rating
4.6
Reviews
5K
Latest month sales
B004BZSAZM
Blue Buffalo Bits Chicken Training Treats, 4 oz | Real Chicken First, DHA for Cognitive Development, No Chicken By-Product Meals, Free from Red Dye 40
Unlock to view ASIN details and product titles
Price
$4.98
Rating
4.7
Reviews
16.2K
Latest month sales
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