Sweet Potato Dog Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sweet Potato Dog Treats sales on Amazon US totaled 147,000 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $1,985,856 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 59.1% of revenue, while a typical listing is priced at $18.07. The keyword itself pulled 35,332 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the sweet potato dog treats Top 50 moved 1,693,100 units and $23,766,650 in cumulative sales — an average of 141,092 units and $1,980,554 per month. Monthly throughput topped out at 166,700 units in June 2026 and dipped to 93,400 in May 2026, leaving the latest reading 11.9% higher than August 2025.
Sweet Potato Dog Treats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147K
▼ 11.8% MoM
Monthly Revenue 2026/07
$2M
▼ 15.7% MoM
Top 10 Market Share 2026/07
72.1%
Sweet Potato Dog Treats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sweet potato dog treats listing on Amazon US in July 2026 is ASIN B003P9XG68 (Brand: Blue Buffalo), which sold 30,000 units at $4.98 apiece — equal to 20.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,173,420 in July 2026 — 72.1% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sweet Potato Dog Treats' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B003P9XG68
Blue Buffalo Health Bars Pumpkin & Cinnamon Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
30K
▲ 50.0%vs. prior month
$149.4K
latest month
12-month trend
B08P2DP1J8
Pur Luv Chicken Wrapped Sweet Potato Dog Treats, Rawhide Free Jerky Wraps, Made with Real Chicken, 16 Oz, Healthy, Easily Digestible, Long Lasting, High Protein Treat, Satisfies Dog's Urge to Chew | Rawhide-free, high-protein jerky wrap: real chicken around sweet potato center; limited-ingredient; easily digestible
20K
▼ 50.0%vs. prior month
$299.8K
latest month
12-month trend
B0085YZGX4
HEALTHFULS Real Dried Sweet Potato Slices, Grain Free Dog Treats, 16 oz | Real Dried Sweet Potatoes, Limited Ingredients, Natural Sweet Flavor, Delicious Treat, No Artificial Flavors, For All Breeds
10K
▼ 50.0%vs. prior month
$89.8K
latest month
12-month trend
B0BPJR5YV1
Oinkies Hearty Kabobs Rawhide‑Free Dog Treats, 18 Count
10K
▲ 0.0%vs. prior month
$119.7K
latest month
12-month trend
B0B82ZGT66
Beloved Pets Sweet Potato Dog Treats & Healthy Chicken Chews 10.6 Oz - Puppy Snacks & Soft Bones for Large, Medium & Small Breeds - Natural Dog Food & Grain-Free, Rawhide-Free Training Jerky Wraps
9K
▲ 12.5%vs. prior month
$134.9K
latest month
12-month trend
B0085YZH42
Healthfuls Chicken Wrapped Sweet Potato Dog Treats, 16oz | Premium Chicken Breast, Real Sweet Potato, Vitamins & Antioxidants, No Artificial Colors, Everyday Treat, For All Life Stages
8K
▲ 14.3%vs. prior month
$79.9K
latest month
12-month trend
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Best Sweet Potato Dog Treats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blue Buffalo is the best-performing sweet potato dog treats brand in July 2026, moving 30,000 units across 1 ASIN for 28.3% of Top 10 volume. Pur Luv follows with 20,000 units (18.9%), ahead of HEALTHFULS on 18,000 units (17.0%).
With 9 brands splitting the Top 10 and 64.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.98 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blue Buffalo
1 ASIN in Top 10
28.3%
Units
30K
Revenue
$149.4K
Avg. price
$4.98
B003P9XG68
$4.98·★4.7·9.7K revsBlue Buffalo Health Bars Pumpkin & Cinnamon Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
Units sold30K
Pur Luv
1 ASIN in Top 10
18.9%
Units
20K
Revenue
$299.8K
Avg. price
$14.99
B08P2DP1J8
$14.99·★4.6·8.6K revsPur Luv Chicken Wrapped Sweet Potato Dog Treats, Rawhide Free Jerky Wraps, Made with Real Chicken, 16 Oz, Healthy, Easily Digestible, Long Lasting, High Protein Treat, Satisfies Dog's Urge to Chew | Rawhide-free, high-protein jerky wrap: real chicken around sweet potato center; limited-ingredient; easily digestible
Units sold20K
HEALTHFULS
2 ASINs in Top 10
17.0%
Units
18K
Revenue
$169.7K
Avg. price
$10.34
B0085YZGX4
$8.98·★4.4·3.3K revsHEALTHFULS Real Dried Sweet Potato Slices, Grain Free Dog Treats, 16 oz | Real Dried Sweet Potatoes, Limited Ingredients, Natural Sweet Flavor, Delicious Treat, No Artificial Flavors, For All Breeds
Units sold10KB0085YZH42
$11.69·★4.6·2.1K revsHealthfuls Chicken Wrapped Sweet Potato Dog Treats, 16oz | Premium Chicken Breast, Real Sweet Potato, Vitamins & Antioxidants, No Artificial Colors, Everyday Treat, For All Life Stages
Units sold8K
Trending Sweet Potato Dog Treats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B071YRRJDK booked 3K units at $23.99, with ▲ 0.0% MoM change. On the growth side, B07MWSP2FG leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B00VGTHAQG close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071YRRJDK
BRUTUS & BARNABY Dried Sweet Potato Dog Treats & Chews, Full Slices, 14 oz | Single ingredient, healthy, hypoallergenic; gentle on sensitive stomachs. Made in USA, thick cut for large breeds
Price
$23.99
Rating
4.3
Reviews
9.8K
Latest month sales
B07MWSP2FG
Amazon Brand - Wag Soft & Tender American Jerky Dog Treats – Turkey & Sweet Potato, 16 Ounce (Pack of 1)
Price
$12.99
Rating
4.6
Reviews
3.7K
Latest month sales
B00VGTHAQG
Caledon Farms Sweet Potato Chews for Dogs 9.3 OZ
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.2
Reviews
4.9K
Latest month sales
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