Greenies Dental Treats For Dogs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Greenies is the best-performing greenies dental treats for dogs brand in July 2026, moving 180,000 units across 7 ASINs for 64.3% of Top 10 volume. Pur Luv follows with 60,000 units (21.4%), ahead of Pedigree on 30,000 units (10.7%).

With 4 brands splitting the Top 10 and 96.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.98 to $25.91, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00DM5KEN8 booked 10K units at $7.48, with ▲ 0.0% MoM change. On the growth side, B07NJLMDNQ leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B07G9RZD14 close behind at ▲ 50.0% MoM on 6K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.