Freeze Dried Cat Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Temptations is the best-performing freeze dried cat treats brand in July 2026, moving 80,000 units across 4 ASINs for 42.1% of Top 10 volume. Friskies follows with 50,000 units (26.3%), ahead of Vital Essentials on 40,000 units (21.1%).

With 5 brands splitting the Top 10 and 89.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.64 to $19.48, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B52F6Q1M booked 10K units at $13.99, with ▲ 66.7% MoM change. On the growth side, B0G2YXWQ1J leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0F23ZB2P5 close behind at ▲ 455.6% MoM on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.