Wavy Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wavy Hair Products sales on Amazon US totaled 787,000 units in July 2026 (▼ 26.6% vs. the prior month), generating an estimated $15,629,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.7% of unit volume and 32.2% of revenue, while a typical listing is priced at $22.98. The keyword itself pulled 29,696 Amazon queries over the same period (▼ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the wavy hair products Top 50 moved 8,821,850 units and $182,313,069 in cumulative sales — an average of 735,154 units and $15,192,756 per month. Monthly throughput topped out at 1,072,000 units in June 2026 and dipped to 460,500 in May 2026, leaving the latest reading 11.0% higher than August 2025.
Wavy Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
787K
▼ 26.6% MoM
Monthly Revenue 2026/07
$15.6M
▼ 39.7% MoM
Top 10 Market Share 2026/07
45.7%
Wavy Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wavy hair products listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 360,000 units and $5,034,500 in July 2026 — 45.7% of unit volume and 32.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wavy Hair Products' on Amazon
July 2026
Is 45.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
40K
▲ 100.0%vs. prior month
$524K
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wavy Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing wavy hair products brand in July 2026, moving 70,000 units across 2 ASINs for 19.4% of Top 10 volume. L3 follows with 60,000 units (16.7%), ahead of Lottabody on 50,000 units (13.9%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.22 to $22.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
2 ASINs in Top 10
19.4%
Units
70K
Revenue
$1.4M
Avg. price
$22.00
B07FJ783ZG
$14.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold40KB073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
L3
2 ASINs in Top 10
16.7%
Units
60K
Revenue
$587.8K
Avg. price
$9.82
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40KB0BLZTKZTF
$9.99·★4.3·3.4K revsL3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
Units sold20K
Lottabody
1 ASIN in Top 10
13.9%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
Trending Wavy Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07FJ783ZG booked 40K units at $14.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Price
$14.00
Rating
4.3
Reviews
110.7K
Latest month sales
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.98
Rating
4.4
Reviews
64.4K
Latest month sales
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Unlock to view ASIN details and product titles
Price
$12.84
Rating
4.4
Reviews
3.2K
Latest month sales
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