Hair Wax Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Wax sales on Amazon US totaled 436,000 units in July 2026 (▼ 14.9% vs. the prior month), generating an estimated $6,719,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.9% of unit volume and 36.8% of revenue, while a typical listing is priced at $17.25. The keyword itself pulled 38,014 Amazon queries over the same period (▲ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the hair wax Top 50 moved 5,350,700 units and $81,355,881 in cumulative sales — an average of 445,892 units and $6,779,657 per month. Monthly throughput topped out at 544,000 units in November 2025 and dipped to 278,300 in May 2026, leaving the latest reading 12.4% lower than August 2025.
Hair Wax Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
436K
▼ 14.9% MoM
Monthly Revenue 2026/07
$6.7M
▼ 16.8% MoM
Top 10 Market Share 2026/07
45.9%
Hair Wax Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair wax listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 9.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $2,469,600 in July 2026 — 45.9% of unit volume and 36.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Wax' on Amazon
July 2026
Is 45.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B092VRFKQS
Ajoura 1 lb Refill Hard Wax Beads for Hair Removal, Brazilian Coarse Waxing | Bikini, Face, Eyebrow, Back, Chest, Legs, Armpit, At-Home Waxing Beans for Women Men
30K
▲ 0.0%vs. prior month
$298.8K
latest month
12-month trend
B0BG1T2DTZ
VEET Professional 2 Minute Cream for All Skin Types with Shea Butter, Effective Full Bikini & Pubic Hair Removal, Dermatologically Tested, 13.5 FL OZ Bottle w/Spatula | Hydrates Skin Up to 48 Hrs, Dermatologically Tested, For Sensitive Skin
30K
▲ 0.0%vs. prior month
$348.3K
latest month
12-month trend
B0914XZT2W
Samnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz | Nourishing
20K
▲ 0.0%vs. prior month
$157.2K
latest month
12-month trend
B0CFZ6H1QQ
BASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
20K
▼ 33.3%vs. prior month
$303K
latest month
12-month trend
B0F2GSXSHJ
Kitsch Hair Taming Wand – With Biotin, Aloe & Vitamin E - 18mL | Fly Away Stick For Hair – Clear Hair Mascara for Flyaways, Baby Hair, Slick Back – Travel Size Hair Styling Products
20K
▼ 33.3%vs. prior month
$214.2K
latest month
12-month trend
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Best Hair Wax Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing hair wax brand in July 2026, moving 40,000 units across 1 ASIN for 20.0% of Top 10 volume. Ajoura follows with 30,000 units (15.0%), ahead of Veet on 30,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.66 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$388K
Avg. price
$9.66
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40K
Ajoura
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$298.8K
Avg. price
$9.98
B092VRFKQS
$9.98·★4.5·13.5K revsAjoura 1 lb Refill Hard Wax Beads for Hair Removal, Brazilian Coarse Waxing | Bikini, Face, Eyebrow, Back, Chest, Legs, Armpit, At-Home Waxing Beans for Women Men
Units sold30K
Veet
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$348.3K
Avg. price
$11.97
B0BG1T2DTZ
$11.97·★4.3·9.5K revsVEET Professional 2 Minute Cream for All Skin Types with Shea Butter, Effective Full Bikini & Pubic Hair Removal, Dermatologically Tested, 13.5 FL OZ Bottle w/Spatula | Hydrates Skin Up to 48 Hrs, Dermatologically Tested, For Sensitive Skin
Units sold30K
Trending Hair Wax Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B017S3LX8O booked 10K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0007CXWC4 leads positive momentum with ▲ 2566.7% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B017S3LX8O
Suavecito Pomade Firme (Strong) Hold 4 oz, 1 Pack - Pomade For Men - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hair Styles
Price
$14.99
Rating
4.7
Reviews
24.4K
Latest month sales
B07R6G9XZS
KeShi Waxing Kit for Women Men, Wax Pot with 6 Hard Wax Beans Hair Removal | Wax Warmer Gentle for Sensitive Skin, Full Body, Legs, Face, Eyebrows, Bikini, Beginner-Friendly, Home Use, Natural Scented
Price
$21.84
Rating
4.4
Reviews
9.5K
Latest month sales
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.6
Reviews
29.3K
Latest month sales
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