Mousse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mousse sales on Amazon US totaled 246,900 units in July 2026 (▼ 25.9% vs. the prior month), generating an estimated $3,609,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 47.6% of revenue, while a typical listing is priced at $18.35. The keyword itself pulled 68,688 Amazon queries over the same period (▲ 15.3% MoM).
Zooming out to the 12-month window ending July 2026, the mousse Top 50 moved 2,774,900 units and $41,259,963 in cumulative sales — an average of 231,242 units and $3,438,330 per month. Monthly throughput topped out at 333,300 units in June 2026 and dipped to 155,300 in May 2026, leaving the latest reading 6.7% higher than August 2025.
Mousse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246.9K
▼ 25.9% MoM
Monthly Revenue 2026/07
$3.6M
▼ 30.4% MoM
Top 10 Market Share 2026/07
52.7%
Mousse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mousse listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 20.3% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $1,717,870 in July 2026 — 52.7% of unit volume and 47.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mousse' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B07NQCBRK3
SheaMoisture Curl Mousse Coconut and Hibiscus for Frizz Control Styling Mousse with Shea Butter 7.5 oz | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B094783CJ9
Douxo S3 PYO Medicated Dog Mousse - Bacterial & Yeast Infection Treatment | Chlorhexidine for Dogs; Waterless Shampoo, Antibacterial & Antiseptic, for Dogs Only, Clinically Proven, 5 fl oz
10K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B094PCH9ZZ
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
10K
▼ 75.0%vs. prior month
$280K
latest month
12-month trend
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
9K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
B00KSS3MJ0
St.Tropez Self Tan Express Bronzing Mousse for Fastest Sunless Tan
9K
▼ 55.0%vs. prior month
$414K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mousse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing mousse brand in July 2026, moving 50,000 units across 1 ASIN for 38.5% of Top 10 volume. Shea Moisture follows with 10,000 units (7.7%), ahead of Douxo S3 on 10,000 units (7.7%).
Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.22 to $28.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
38.5%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.5K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
Shea Moisture
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$100.5K
Avg. price
$9.87
B07NQCBRK3
$9.87·★4.3·23.6K revsSheaMoisture Curl Mousse Coconut and Hibiscus for Frizz Control Styling Mousse with Shea Butter 7.5 oz | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
Units sold10K
Douxo S3
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$274K
Avg. price
$28.99
B094783CJ9
$28.99·★4.6·5.5K revsDouxo S3 PYO Medicated Dog Mousse - Bacterial & Yeast Infection Treatment | Chlorhexidine for Dogs; Waterless Shampoo, Antibacterial & Antiseptic, for Dogs Only, Clinically Proven, 5 fl oz
Units sold10K
Trending Mousse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003Y5FHAQ booked 8K units at $5.74, with ▲ 14.3% MoM change. On the growth side, B079F4YNMS leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0GF3ST2CQ close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003Y5FHAQ
Creme of Nature Style & Shine Foaming Mousse, Defines Curls & Controls Frizz, Moisturizes Hair while Adding Shine with Argan Oil from Morocco, 7 fl oz
Price
$5.74
Rating
4.6
Reviews
7.7K
Latest month sales
B079F4YNMS
The Doux MOUSSE DEF Texture Foam, Multi-Use Styling Mousse, 7 oz | Styles, Conditions, Defines & Volumizes with Brilliant Shine, For All Curl Types & Textures, Non-Flaking Formula
Price
$14.97
Rating
4.6
Reviews
3.6K
Latest month sales
B0GF3ST2CQ
BASED Curl Mousse, Instant Volume & Definition (6.8 fl oz, Pack of 1) | Lightweight Hair Formula with Agave & Rice Protein - Science-Backed Formula, Silicone Free for All Curl Types
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.4
Reviews
238
Latest month sales
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