Waterproof Uno Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Waterproof Uno sales on Amazon US totaled 240,300 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $2,822,657 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 51.5% of revenue, while a typical listing is priced at $12.75. The keyword itself pulled 13,887 Amazon queries over the same period (▼ 54.2% MoM).
Zooming out to the 12-month window ending July 2026, the waterproof uno Top 50 moved 2,686,900 units and $31,635,142 in cumulative sales — an average of 223,908 units and $2,636,262 per month. Monthly throughput topped out at 608,750 units in December 2025 and dipped to 81,100 in May 2026, leaving the latest reading 89.3% higher than August 2025.
Waterproof Uno Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
240.3K
▼ 0.5% MoM
Monthly Revenue 2026/07
$2.8M
▲ 0.6% MoM
Top 10 Market Share 2026/07
60.8%
Waterproof Uno Market Share & Sales Concentration on Amazon US — July 2026
The most-sold waterproof uno listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 12.5% of every unit tracked in this report.
The Top 10 ASINs account for 146,000 units and $1,452,600 in July 2026 — 60.8% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Waterproof Uno' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B000J3Z7TC
Hoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
30K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
8K
▲ 700.0%vs. prior month
$103K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Waterproof Uno Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing waterproof uno brand in July 2026, moving 46,000 units across 3 ASINs for 31.5% of Top 10 volume. USAOPOLY follows with 30,000 units (20.5%), ahead of Hoyle on 30,000 units (20.5%).
With 7 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $13.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
3 ASINs in Top 10
31.5%
Units
46K
Revenue
$567K
Avg. price
$13.13
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30KB00TXI1NEW
$12.79·★4.7·17.5K revsMattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Units sold8KB0CBT2N7N1
$15.35·★4.8·8.4K revsMattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold8K
USAOPOLY
1 ASIN in Top 10
20.5%
Units
30K
Revenue
$239.1K
Avg. price
$7.97
B0DWGVM7RY
$7.97·★4.9·5.1K revsUSAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
Units sold30K
Hoyle
1 ASIN in Top 10
20.5%
Units
30K
Revenue
$179.7K
Avg. price
$5.99
B000J3Z7TC
$5.99·★4.7·24.8K revsHoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
Units sold30K
Trending Waterproof Uno Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00TXI1NEW booked 8K units at $12.79, with ▲ 700.0% MoM change. On the growth side, B0GQVM2PNC leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Price
$12.79
Rating
4.7
Reviews
17.5K
Latest month sales
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.9
Reviews
247
Latest month sales
B0GQVM2PNC
Viral Studios ¿Cómo Se Dice? – Hilarious Spanish Party Card Game, “Chancla” Included | Funny Latino Game for Families & Adults Game Night | Spanish Trivia for No Sabo Kids | 3+ Players
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
171
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this waterproof uno report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card