Cards Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cards sales on Amazon US totaled 445,000 units in July 2026 (▲ 16.4% vs. the prior month), generating an estimated $8,022,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 34.7% of revenue, while a typical listing is priced at $18.05. The keyword itself pulled 44,021 Amazon queries over the same period (▲ 9.8% MoM).
Zooming out to the 12-month window ending July 2026, the cards Top 50 moved 4,011,350 units and $52,086,484 in cumulative sales — an average of 334,279 units and $4,340,540 per month. Monthly throughput topped out at 515,100 units in December 2025 and dipped to 209,500 in May 2026, leaving the latest reading 31.7% higher than August 2025.
Cards Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
445K
▲ 16.4% MoM
Monthly Revenue 2026/07
$8M
▲ 35.9% MoM
Top 10 Market Share 2026/07
51.7%
Cards Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cards listing on Amazon US in July 2026 is ASIN B077K8JVW4 (Brand: Amazon Basics), which sold 30,000 units at $4.99 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 230,000 units and $2,782,100 in July 2026 — 51.7% of unit volume and 34.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cards' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B077K8JVW4
Amazon Basics Heavy Weight Ruled Index Cards for Studying and Note Taking, White, 3" x 5", 300 Count (Pack of 3)
30K
▲ 50.0%vs. prior month
$149.7K
latest month
12-month trend
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0829FT44S
50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity, GX, EX, FA, Tag Team, Or Secret Rare
30K
▲ 0.0%vs. prior month
$227.7K
latest month
12-month trend
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B000J3Z7TC
Hoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
30K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
B0GYTRYV7P
Pokémon TCG: Mega Evolution—Pitch Black Booster Bundle
20K
▲ 39900.0%vs. prior month
$1M
latest month
12-month trend
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Best Cards Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pokémon is the best-performing cards brand in July 2026, moving 50,000 units across 2 ASINs for 21.7% of Top 10 volume. Amazon Basics follows with 30,000 units (13.0%), ahead of Mattel Games on 30,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 47.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $23.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pokémon
2 ASINs in Top 10
21.7%
Units
50K
Revenue
$1.3M
Avg. price
$23.13
B0829FT44S
$6.26·★4.2·12.9K revs50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity, GX, EX, FA, Tag Team, Or Secret Rare
Units sold30KB0GYTRYV7P
$39.99·★3.7·361 revsPokémon TCG: Mega Evolution—Pitch Black Booster Bundle
Units sold20K
Amazon Basics
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$149.7K
Avg. price
$4.99
B077K8JVW4
$4.99·★4.7·32.5K revsAmazon Basics Heavy Weight Ruled Index Cards for Studying and Note Taking, White, 3" x 5", 300 Count (Pack of 3)
Units sold30K
Mattel Games
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30K
Trending Cards Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GYTRYV7P booked 20K units at $39.99, with ▲ 39900.0% MoM change. On the growth side, B0GYVHLP4L leads positive momentum with ▲ 8900.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYTRYV7P
Pokémon TCG: Mega Evolution—Pitch Black Booster Bundle
Price
$39.99
Rating
3.7
Reviews
361
Latest month sales
B0DZ5WN6QX
250 Count Colored Index Cards 3x5 Inch with Key Ring, 180gsm Heavy Weight Flash Cards 5 Color (50 Sheets Each) Portable Note Taking for Students, Teachers, Study Note Cards for Office School Supplies
Price
$6.99
Rating
4.8
Reviews
836
Latest month sales
B0GYVHLP4L
Pokémon TCG: Mega Evolution—Pitch Black Elite Trainer Box
Unlock to view ASIN details and product titles
Price
$69.95
Rating
3.6
Reviews
326
Latest month sales
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